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Online MBA in Marketing

The Online MBA in Marketing

Drive Strategy in the Age of AI and Analytics.

The most impactful marketers don't just manage campaigns—they shape enterprise strategy, translate data into business intelligence, and pilot organizational growth. Santa Clara University's Online MBA with a concentration in Marketing prepares you to lead at this intersection: where consumer insight meets AI, where brand strategy informs financial planning, and where ethical leadership creates sustainable competitive advantage.

This MBA program in Marketing develops ambitious professionals ready to claim seats in the boardroom, guide product portfolios, and create the customer experiences that define market leaders. Rooted in Silicon Valley's innovation ecosystem and shaped by Jesuit values, SCU's curriculum produces the strategic thinkers and principled decision-makers who excel in dynamic business environments.

The results validate the approach: 93% of Santa Clara Online MBA alumni report salary increases within six months of graduation.1 With flexible online coursework and access to Santa Clara's expanding network across Silicon Valley and beyond, you'll build the expertise and connections that accelerate your professional growth.

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Program Snapshot: Online MBA in Marketing

  • Four start dates: fall, winter, spring, and summer
  • Graduate in as little as two years
  • Two on-campus residencies
  • AACSB-accredited

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Strategic Expertise for the Full Scope of Marketing Leadership

Earning an MBA with a concentration in Marketing means you're not just deepening specialized expertise—you're gaining the strategic perspective that separates functional marketers from business leaders who drive enterprise value.

Santa Clara's curriculum begins with core MBA coursework that builds your command of finance, operations, leadership, and data analytics. Then, through your marketing concentration, you'll apply this business acumen to specific marketing challenges, including customer acquisition in saturated markets, brand positioning amid algorithmic change, and personalization strategies that balance technological capability with ethical responsibility.

This integration matters because marketing no longer operates in isolation. Today's marketing leaders translate customer data into financial forecasts, collaborate with engineering teams on product roadmaps, and present ROI analysis to CFOs and boards. SCU's Online MBA degree in marketing prepares you for exactly this reality.

Marketing Concentration Course Highlights

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MKTG 3572: Product Management—Concept to Execution (4 units)

Learn how to guide products from concept through market introduction, collaborating with cross-functional teams to define product strategy, validate market fit, and orchestrate successful launches.
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MKTG 3596: Integrated Marketing Communications (4 units)

Develop expertise in creating message consistency across media landscapes. Study how integrated campaigns build brand awareness, generate demand, and create lasting customer relationships.
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MKTG 3801: Social Media Marketing (4 units)

Examine how social platforms function as business ecosystems for customer service, brand positioning, and revenue generation. Explore the strategic and ethical considerations that marketing leaders navigate in digital environments.

Customize your Online MBA in marketing around your career goals.

Your concentration also includes electives in consumer behavior, marketing analytics, digital strategy, and brand management—so you can customize your online MBA in marketing around your career goals.

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The Advantages of SCU's MBA Concentration in Marketing

AI and Data as Strategic Catalysts

Marketing has fundamentally changed. At Santa Clara, you'll learn to leverage data analytics and emerging technologies to drive strategic decision-making. The Data Science and Business Analytics focus within the program helps you gain practical command of analytical tools reshaping marketing. More importantly, you'll develop the judgment to know when technology serves your objectives and when human insight must lead.

Fluency Across Business Functions

The most valuable marketing professionals speak multiple business languages. Through your MBA core, you'll build fluency in finance, operations, data science, and organizational leadership. This business-wide perspective accelerates your career in ways specialized marketing degrees cannot—preparing you to advance into general management roles that influence enterprise direction.

Silicon Valley Access With National Reach

You'll learn from faculty who bring real-world experience from companies like Apple, IBM, and CitiBank. Your classmates are marketing professionals from diverse industries across the country. Through two on-campus residencies, you'll build face-to-face relationships with peers, faculty, and industry professionals who become your professional network for decades. And because this is distance learning, you access these advantages from wherever you live.

Career-Accelerating Flexibility Grounded in Values

Online coursework fits around professional and personal commitments. You'll complete your degree in as little as two years, applying new knowledge to your current role immediately. Throughout, Santa Clara's Jesuit foundation shapes how you lead—examining marketing ethics, sustainable practices, and leadership approaches that balance business performance with human impact.
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Lead Marketing at Every Level

The Online MBA degree in Marketing from the Leavey School of Business positions you for leadership roles that shape how organizations compete and grow:

  • Chief marketing officer (CMO): Guide marketing vision and strategy for entire enterprises
  • Marketing director/VP: Lead marketing functions with clear ROI and cross-functional fluency
  • Brand manager/director: Own brand strategy and positioning for major portfolios
  • Product marketing leader: Bridge product development and market success
  • Growth marketing leader: Develop and lead customer acquisition strategies in scaling organizations
  • Digital marketing director: Lead organizations through digital transformation
  • Consultant/strategist: Advise diverse organizations on marketing effectiveness and strategy

What Success Looks Like

93%
of alumni report salary increases within six months of graduation1
#3
in Career Outcomes
Poets&Quants2

Beyond immediate compensation, you'll develop strategic thinking that sustains long careers, adaptability that thrives through market shifts, and ethical grounding that builds trust. In an era when marketing changes constantly, these capabilities matter more than mastery of any single platform.

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24/7 flexibility. Uncompromising quality.

Santa Clara designed this Online MBA degree in marketing for working professionals who can't relocate or step away from their careers.

Complete your MBA in as little as two years while working full-time. Four annual start dates let you begin when it serves your situation. All classes are conducted online with asynchronous and synchronous elements—watch lectures and complete assignments on your schedule while joining live sessions for real-time collaboration.

 Two short on-campus residencies bring you to campus for intensive, face-to-face experiences. You'll participate in workshops and networking events that transform your cohort from online connections into lasting professional relationships.

The online format helps you maintain career momentum throughout your program. You'll apply new knowledge to your current role as you study—often increasing your value and visibility at your company.

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FAQs for the Online MBA in Marketing

Does the Online MBA in Marketing take longer than a general MBA?
No. Santa Clara's Marketing concentration follows the same timeline as the general MBA—completion in as little as two years. The concentration means you'll choose specialized classes for a portion of your coursework while completing the full core MBA curriculum. You gain deep expertise without extending your time to graduation.

What networking opportunities are available within the marketing program?
Two on-campus residencies give you face-to-face access to peers, faculty, and industry professionals through workshops and networking events. You'll also join the Leavey School of Business alumni community and connect with career services. The relationships you build—especially within your cohort—become a professional network that will support your career-long success.

How does an MBA in Marketing compare to a master's in marketing?
An MBA with a marketing concentration provides significantly broader leadership training than a specialized master's. While master's programs dive deep into marketing tactics, the MBA develops your strategic thinking across all business functions—finance, operations, data analytics, organizational leadership. This makes you valuable in general management positions and opens doors to C-suite advancement. For professionals seeking long-term leadership trajectory, the MBA offers substantially more value.
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Take Command of Your Marketing Future

Tomorrow’s marketing leaders will be those who create new approaches, translate technological change into competitive advantage, and lead with both analytical precision and ethical conviction.

Santa Clara University's Online MBA with a concentration in Marketing develops exactly these leaders. Through Silicon Valley expertise, Jesuit values, and a curriculum designed for ambitious professionals, you'll gain the knowledge, network, and perspective to advance your career and expand your impact.

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Need more info? That’s what we’re here for.

There’s so much to know about Leavey’s online programs that you’re bound to have questions. We’re here to help. For information and support, schedule a call with one of our knowledgeable, friendly admissions outreach advisors. They’ll make sure you get all the answers.

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Admissions Deadlines for the Online MBA Program

Feb
26
Priority Deadline
February 26
Spring 2026 Term
Mar
15
Application Deadline
March 15
Spring 2026 Term
Mar
30
Next Start
March 30
Spring 2026 Term
Admissions Information
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Sources
  1. As of June 30, 2025. Based on self-reported data from Online MBA program alumni, in graduating cohorts between 2021 and February 2025, at six months post-graduation.
  2. Retrieved on December 29, 2025, from poetsandquants.com/2024/12/15/best-online-mba-programs-in-the-u-s-for-2025/6/