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Quantitative methods in BI drive decision-making by giving business leaders a solid foundation for making informed choices backed by data rather than intuition alone. Using quantitative analysis, leaders can forecast future trends, optimize operations, improve product offerings, and increase customer satisfaction.
Using business analytics, you can analyze this data to understand consumer behavior, needs, and preferences, which will ultimately help you deliver a better customer experience and surpass customer expectations.
Financial analysts provide valuable guidance to CEOs, project managers, and other company leaders on everything from when to go public to the risk level of developing and launching new products. Economics offers context for these decisions.
Regulatory compliance in finance isn’t just a box-ticking exercise to meet industry standards—it’s the foundation for a successful business. It helps financial organizations mitigate legal risks, prevent reputational damage and build trust.
Any well-rounded MBA program will include hands-on learning in real-world scenarios, which pushes you to expand crucial skills such as teamwork, communication, and self-reflection.
A reputable Online MSBA from a high-quality program sharpens your competitive edge with business leadership soft skills and technical acumen. It’s also your entryway to highly attractive career outcomes, with a notable impact on your position and salary.
The rise of artificial intelligence (AI) has revolutionized the marketing industry. Nearly 90% of marketers believe their organizations must increase AI use to stay competitive and meet customer expectations.
Whether you’re a seasoned professional seeking to expand your leadership skills or someone aiming to pivot into a new industry, earning a Master of Business Administration (MBA) degree could be your pathway to success.
A true leader inspires, motivates, and empowers individuals to reach their full potential, contributing to the growth and success of the business. While leadership skills can be cultivated on the job, MBA programs offer the perfect learning environment in which to practice and refine these skills.
Learning the basic principles of professional ethics in finance and applying them in practice can help experts make principled decisions and foster trust among clients.
Predictive analytics has become an essential tool in many industries, used to uncover data-driven insights that revolutionize decision-making, enhance strategies, and drive growth.
Most industries increasingly depend on data analytics to drive decision-making and improve workflows.
Top-selling brands, large and small, strive to understand why people choose their products and services over their competitors’.
Cloud solutions for business analytics can be a game-changer. It’s essential not only to know how the integration benefits corporations, but also to gain firsthand experience in using the cloud infrastructure effectively.
The road to getting a business degree is challenging. With only so many hours in a day, juggling your job, personal responsibilities, online MBA, and family life might feel impossible.
The value of online marketing through content marketing has surpassed $60 billion. Expert marketers find themselves constantly developing new ways to meet the evolving demands of a successful content marketing campaign.
The financial landscape of online MBA programs is complex. From understanding the tuition and fees to running cost comparisons and exploring payment options and financial aid resources, there's much to consider.
These are the tips to improve job hunting, interviewing, and networking for marketing professionals.
Learn how to create a strong brand identity, as well as explore online reputation management tips and future trends in digital marketing.
Most companies strive to achieve business growth and increase profits. It can be challenging, however, to determine which decisions will lead to the best financial outcomes. This uncertainty about the company's major business decisions can lead to conflict among decision-makers and poor strategic planning.
As technology continues to shape human society, financial technology–also known as FinTech–has emerged as a ubiquitous force in financial markets and the banking sector. The essence of FinTech lies in its ability to streamline, enhance, and often wholly transform traditional financial services.
Financial statements offer critical information about a company's operations. Understanding how to analyze financial documents can also help you evaluate potential business partners or vendors, develop departmental budgets, or make investment decisions.
Learn about some of the top business intelligence and data analytics software that businesses today are using to gain insights and boost performance.
Businesses measure the success of their marketing campaigns based on the revenue they generate, but there isn’t always a straight, clear line between marketing and sales. Effective marketing teams use additional metrics to determine whether their marketing strategies are successful or not.
To be a successful leader in the modern finance workplace, you need to be fluent in data analysis and visualization.
The adoption of machine learning (ML) and artificial intelligence (AI) in business is expanding quickly. With the right expertise, this can be an opportunity instead of a threat.
A key component of running any successful business is regularly conducting market analysis—a process that provides insight into where the company is and where it's heading.
Many online MBA programs routinely partner with companies that can strengthen your network and help advance your career.
Earning your MBA online can give you more flexibility and allow you to study from any location. It is essential, however, to choose a program that aligns with your schedule, learning needs, and priorities. There are several online MBA formats to consider.
Not all data is created equal. Poor data quality can cause business leaders to make faulty decisions and miscalculate risk. Data governance practices can help companies avoid these issues and maintain data quality control.
In recent years, studies have shown that businesses that embrace diversity, in gender as well as many other areas, have a higher likelihood of outperforming their competitors. Women need to be ready to take the reins and help lead these companies toward success in a more equitable and prosperous future.
Optimize data management in organizations. Learn data collection, storage, analysis, security, and ethics for informed decisions and improved efficiency.
Despite the growing presence of social media platforms, email remains a top marketing tool.
With access to the right data, marketers can evaluate how current strategies are performing and develop new approaches, such as personalized marketing campaigns, to help them engage with more potential customers.
Unlock social media marketing success with key elements: engaging content, influencers, and performance measurement for business growth.
Success is not a solo endeavor. As a graduate student pursuing an MBA, you have already experienced notable success. In working toward more, you’re not alone.
Explore the exciting FinTech applications revolutionizing the finance industry.
Financial analysis drives sound business decision-making for governments, companies, and investors when considering plans and budgets for current and future projects.
Finance and analytics professionals use data, powerful software, and other tools to help clients and businesses manage their money. Their insights allow individuals and organizations to make strategic business and investment decisions and optimize financial performance.
Albert Einstein is often credited with defining insanity as "doing the same thing over and over again and expecting different results." In business, the repetition of old and ineffective methods can prove costly.
Data analytics is the science by which experts analyze massive amounts of raw data in order to make conclusions about information. It has exploded in popularity as businesses seek new ways to understand their clients and optimize performance.
Marketing is more than brainstorming the next advertising idea—it’s the process of communicating key brand messages and delivering value. To succeed in this dynamic field, professionals need a diverse skill set and up-to-date knowledge of consumer behavior, persuasive techniques, and professional technology.
Despite the rise of remote work and widespread internet connectivity that should make location irrelevant, cutting-edge startups—and the people who want to work for them—continue to flock to Silicon Valley.
A business with poor financial risk management can quickly go downhill–not only in the form of financial instability but also damaged reputation among employees, customers, and potential business partners.
Strategic decision-making is crucial for any organization seeking a competitive edge, and data is the driving force behind strategy. The demand for skilled professionals who can harness the power of data and transform it into actionable insights has never been greater.
A business with a fact-based decision-making process is in a strong position to anticipate the future and use the insights gained from data analysis to stay ahead of the competition.
Picture this: You’re browsing a retailer’s website, and a small box pops up in the corner of your screen, asking, “How can I help?” You type a question about a product into the text box and the program promptly generates an answer. If this scenario sounds familiar, you’ve likely interacted with chatbots before.
Recent technological advances are reshaping how humans interact with machines. One of the most popular and revolutionary inventions is ChatGPT, an artificial intelligence (AI) tool developed by the OpenAI laboratory.
Businesses navigate an increasingly complex and continually evolving risk landscape. Geopolitical conflicts, cyberattacks, inflation, natural disasters, pandemics, and other threats can significantly affect the global economy and individual organizations.
Business is a vast discipline that covers many subjects, from accounting to communications, economics, ethics, project management, and beyond. Master of Business Administration (MBA) students often focus on a particular area by pursuing a concentration or specialization.
The emergence of artificial intelligence tools, predictive technology, and other recent innovations has fed growing concerns about ethics in marketing.
The term ‘corporate restructuring’ generates spine-tingling thoughts of mass layoffs and financial collapses.
Financial technology, or fintech, has revolutionized the way individuals and businesses manage money by improving and automating financial services and processes.
New marketing technology trends have radically transformed industries around the world. Marketers can use digital tools to improve and streamline almost every aspect of their jobs, from conducting consumer research to producing content.
Discover how an SCU Online MBA can boost your earning potential and stay ahead of inflation. Invest in your future and learn more today.
Gain unique insights on the SVB collapse and its implications for banking in our latest blog post, featuring Seoyoung Kim, Program Director for Santa Clara University's Online Master's in Finance and Analytics program. Stay ahead of the curve with the expertise of one of the top minds in the field.
Discover why a strong Digital Marketing Strategy is key to winning customers in today's market and learn how to craft your own with our expert tips and advice.
Whether you work in data, tech, business strategy, operations, or all of the above, you’re bound to work closely with a business analyst or in business analytics yourself. With its rising importance and the staggering amount of tech layoffs in 2022 and 2023, now is the perfect time to pursue a Master of Science in Business Analytics
As tech layoffs continue around the world, thousands of workers have found themselves back in the job market. Whether you take the time to focus on your personal life or throw yourself into the job search, you should first consider the unique opportunity that a situation like this presents—more specifically, could now be the time for a career change?
Santa Clara University’s online business programs have again been recognized among the best in the nation in newly released rankings from U.S. News & World Report.
Regardless of what point you're at in your career, it can be extremely difficult to sell yourself to a potential employer or graduate program. This may be due to an overabundance of humility, or it may be because you doubt the significance of your accomplishments.
There are many resources to help offset the cost and make your investment more manageable, specifically for those who might have been affected by recent mass layoffs in the tech industry. Santa Clara University offers several options for tuition assistance and financial aid, including a guaranteed $3,000 scholarship for tech workers who have been laid off.
To help workers re-emerge stronger and more skilled, Santa Clara University Leavey School of Business is offering adapted admissions requirements and a guaranteed scholarship to all applicants affected by tech layoffs.
Read on to learn about econometrics, what econometricians do, and how to become one.
Every day, you’re faced with ethical decisions, both big and small. In business, this can have a series of consequences, both positive and negative, on you, your colleagues, your company, and your customers. Because of the impact, it’s important to be as well informed and thoughtful as possible to minimize harm and become a more ethical leader.
When you think of financial careers, banking is typically the first role that comes to mind. Learn how a Master of Science in Finance and Analytics allows you to work across many industries and choose from various professions.
Big data has become an increasingly important asset for companies across industries, around the world. With the explosion of digital data, organizations are now able to collect, process, and analyze vast amounts of information to gain valuable insights and drive decision-making.
MBA candidates who seek out the Leavey School of Business often share a particular set of experiences and objectives. Highly motivated, well educated, and professionally successful up to a point, they’re driven to build careers in Silicon Valley but have stopped progressing toward that goal. Something is missing.
Marketing is an excellent choice if you want a lucrative business career. Products and services may come and go, but there will always be the need for marketing professionals to help businesses, government agencies and non-profit organizations connect with consumers. Continue reading to learn more about typical career paths and salary opportunities a master's in marketing degree can unlock for you.
Because marketing appears in many different forms, you can’t always link sales or conversions directly to your efforts. But with the creation and adoption of several new marketing technologies, it’s easier to create, manage, and report on marketing efforts to redefine their role in a company.
As with all higher education, getting your MBA is a financial and personal investment — but does the return on investment, or MBA ROI, make it a wise one? Only you can determine the final answer to that question. But as you consider whether going back to school for an MBA is the right decision for y...
Learn how data analytics and big data are driving today's most important business decisions and how you can obtain a career in this in-demand field.
The Master of Business Administration: Long respected as a sign of business acumen, managerial skills, and leadership potential, this advanced degree continues to offer life-changing personal and professional value, immediately and in the long term, to those who earn it.
A decade ago, the Harvard Business Review named Data Scientist as the “Sexiest Job of the 21st Century.” Now, with artificial intelligence, cloud computing, and the democratization of data, the industry has completely evolved, but this fact hasn’t changed.
For the second consecutive year, the Online MBA program at Santa Clara University’s Leavey School of Business has placed at the very top of Poets&Quants’ annual rankings, holding the #1 spot in the categories of academic experience and career outcomes.
Learn about top jobs for master's in finance and analytics graduates, their average salaries, and the roles and responsibilities of some of these leading positions.
In recent years, business schools have seen increased interest in specialized master’s degree programs, even as applications and enrollments in full-time MBA programs have declined somewhat. One of the four most popular business master’s degrees offered today by business schools attempting to meet t...
Explore the key challenges in data-driven marketing and learn how to overcome them with the right marketing skills.
Learn about the most important digital marketing trends in Silicon Valley and other tech centers for 2022, 2023, and beyond.
If you’re interested in furthering your prospects and are researching different career paths, you might not be clear on the differences between the fields of marketing analytics and business analytics. Learn whether becoming a business analyst would be the best fit for you and your career.
Business and financial occupations—which concern the day-to-day duties of running a business or are related to raising or managing money— pay well. People in those positions made a median annual wage of $76,570 in May 2021, according to the Bureau of Labor Statistics reports. That far exceeds the BLS-measured median annual wage of $45,760 for all occupations.
One of the most important marketing skills in today’s highly connected world is knowing how to create a digital marketing strategy. According to Statista, e-commerce revenue in the retail sector is forecasted to exceed 1.3 trillion dollars by 2025; 81% of shoppers research a product online before buying, so it’s essential for advertisers to reach and engage customers through digital marketing.
As artificial intelligence becomes increasingly prevalent and competent, programmers are using the same processes in a popular form of machine learning called reinforcement learning (RL). With this technology, businesses are able to optimize, control, and monitor their workflows with a previously impossible level of accuracy and finesse.
What do you want to do with a marketing degree? Whatever motivates your interest, the information here will give you a better picture of whether a career in marketing is right for you. We'll cover the skills you can expect to develop, job prospects for marketers, some potential jobs and salaries, and the value of an advanced marketing degree.
Market research analysts find, gather, and analyze data to help companies monitor, measure, and forecast sales, marketing effectiveness, consumer trends, competitors, and market conditions, as defined by the Bureau of Labor Statistics.
A new job market outlook report has just been released with some surprising takeaways. ZipRecruiter’s inaugural report—The Class of 2022: The Job Market Outlook for Grads—highlights the market at it currently stands, and delves into specifics of the job hunt for recent graduates.
If you're thinking of joining those ranks, you will probably be taking a graduate school entrance exam. Santa Clara University compiled a list of common graduate school entrance exams for students who are considering furthering their education.
Customer relationship marketing (CRM) focuses on building long-term relationships with customers. Read on to learn more about customer relationship marketing and how you can master it for business success.
As the American workforce emerges from the COVID-19 pandemic, many workers are reevaluating their careers. Between Jan. 2021 and Feb. 2022, almost 57 million employees resigned from their job. In that same 14-month period, 89 million workers were hired, meaning that the majority of quitters didn’t decide to take time off, but switched to another job. And with the cost of living showing no signs of declining, many people are looking for ways to not only increase their earning potential, but also advance in their career paths and find job satisfaction.
If you want to work at Google, you’re certainly not alone. In Glassdoor’s 2022 Best Places to Work report, Google ranked in the Top 10. In fact, there was even a movie made about it: The Internship with Vince Vaughn and Owen Wilson. If you have your heart set on getting an internship (and eventually, a permanent position) at Google upon graduation, you’ll have to really stand out from the crowd.
Dean Grier’s wealth of knowledge and perspectives from academia and industry are helping him lead SCU Leavey forward. Take a closer look at the three principles of his leadership magic.
Santa Clara University rounded up 10 of the most popular occupations for people with a bachelor's business degree, including sales, finance, and management.
SCU’s Leavey School of Business is ranked #2 nationwide for employment at the five largest tech companies. The rankings report, published this week by Fortune Education, names leading MBA programs with a significant number of graduates employed at tech giants Google, Amazon, Microsoft, Apple, and Facebook.
Corporate governance rules are important because they outline a company’s ethical beliefs and provide a working roadmap for a company's objectives and activities. Read on to learn more.
SCU's academic excellence and improved career outcomes for students and alumni—driven by responsible business practices and bold innovation—has been recognized by the leading experts in higher education academic rankings: U.S. News & World Report.
Santa Clara University’s Leavey School of Business has garnered another impressive academic ranking in 2022. SCU is now No. 9 on The Princeton Review's annual online MBA rankings list, claiming a top 10 spot among our nation's best online MBA programs.
Which MBA concentration is best for you? Read more to learn which degree focus provides the best return on your educational investment, and explore, in-depth, a few top MBA concentrations to discover which specialization best suits your career aspirations.
Are you interested in advancing your career while staying at the forefront of innovation? Consider becoming a business analyst. The business analyst job outlook from 2020 to 2030 shows 14% growth, which is greater than the average for other position.
The Online MBA program at Santa Clara University’s Leavey School of Business has earned the No. 3 ranking in the Poets&Quants Best Online MBA Programs of 2022—a notable rise from the No. 10 spot last year.
Learn how marketing MBAs differ from marketing master’s degrees and why an online marketing MBA could be the best choice for you—and your career goals.