Online MSBA Curriculum at the Leavey School of Business
At the Leavey School of Business, we pride ourselves on our reputation for flexibility and customization. The Online MSBA program provides just that: an opportunity to tailor your curriculum to your specific needs with 10 units to be chosen from a selection of 13 elective courses. Whether you want to focus on big data modeling and reinforcement learning, broaden your understanding of cloud computing and cloud computing architecture, or delve into natural language processing and deep learning, our program can be customized to fit your needs.
Master’s in Business Analytics Courses
Corequisites
Due to the heavily quantitative nature of the Online Master’s in Business Analytics, applicants should provide evidence of successful completion of coursework in the following subject areas during or following their undergraduate education:
- Statistics: Content should include topics in statistics, descriptive statistics, regression, probability, random variable and distributions, the central limit theorem, confidence intervals and hypothesis testing for 1 and 2 populations, goodness of fit, and contingency tables
- Calculus 1: Content should include differential and integral calculus; key concepts of limit, derivative, and continuity; derivatives in graphing and optimizing functions; and fundamental theorem of calculus
Applicants who have not completed these courses may be considered for provisional admission to the Online MSBA program, contingent upon their completion prior to enrolling in the program.
Core Courses (32 Units)
MSIS 2402, Math for Business and Analytics (4 units)
MSIS 2503, Database Management Systems – Fundamentals of SQL (2 units)
MSIS 2507/IDIS 3802, Data Analytics with Python (4 units)
MKTG 2505, Marketing Analytics (4 units)
MSIS 2508, Machine Learning (4 units)
ECON 2509, Econometrics with R (4 units)
MSIS 2510, Prescriptive Analytics (4 units)
IDIS 3598, Practicum or Capstone (6 units)
Practicum projects are defined by external partners who provide a dataset and the question of interest. Starting from a real-world problem and using input from the partner, students will refine the problem to scope the project, apply analytical tools to generate insights, interpret the findings, summarize the findings in a report, and present them to the partner or faculty supervisor. Practicums occur over two quarters and are worth 2 units of course credit each quarter, or 4 total units. The practicum will serve as a culmination of all of your work throughout the Online Master’s in Business Analytics program.
Capstone
Capstone projects use data and examine analysis questions provided by faculty over the course of one quarter. Students refine the problem to scope the project, apply analytical tools to generate insights, interpret the findings, and summarize the findings in a final report. In certain situations, students with full- or part-time jobs or with an internship can approach their employers to find a suitable project if desired. In those instances, the employer and faculty would provide supervision.
Elective Courses (10 units to be selected from the following)
MSIS 2527, Big Data Modeling and Analytics (4 units)
MSIS 2537, Reinforcement Learning (2 units)
MSIS 2528, Applied Cloud Computing (2 units)
MSIS 2529, Dashboards (2 units)
MSIS 2539, Data Visualization (2 units)
MSIS 2513, Database Management Systems - Design, Development & Administration (2 units)
This two-credit-hour course focuses on proven, effective strategies for understanding customer requirements and translating them into clear, digestible, and differentiated messaging statements. We will provide strategies and examples to achieve strong competitive positioning, as well as how and when to (re-)define an entire market vs. just differentially position your products. Specific topics will include best practices for positioning and messaging creation, competitive landscape modeling and developing differentiation, translating customer requirements into effective positioning/ messaging, and wholesale market (re-definition). Additional focus will include an overview of core media assets to effectively drive adoption of positioning/messaging in today’s increasingly Web 2.0 world.
MSIS 2538, Cloud Computing Architectures (4 units)
MSIS 2534, Natural Language Processing (2 units)
MSIS 2536, Deep Learning (4 units)
FNCE 2524/FNCE 2404, Time Series Analysis Forecasting (2 units)
FNCE 2525/FNCE 2408, Analytics of Finance (2 units)
ECON 3000, Managerial Economics (4 units)
Online Master’s in Business Analytics Admissions Deadlines
By clicking "Get Program Brochure" and submitting this form, I agree to receive text messages, emails and other communication regarding educational programs and opportunities, and to be contacted by Santa Clara University and Everspring, its authorized representative. Message and data rates may apply. Message frequency varies. Reply HELP for help and STOP to cancel. View our privacy policy and disclosures.
Get Program Brochure
Considering an MS in Business Analytics to take your career to the next level? Your journey starts here. Complete the form to get a program brochure for the Leavey School of Business’ Online MSBA.
Get valuable insights into the online experience, learn more about the school of business, and see where this degree can take you.