The Online SCU Faculty

Albert V. Bruno is the William T. Cleary Professor at Santa Clara University, where he has at various times served as founding director of the Center for Innovation & Entrepreneurship, associate and acting dean, and marketing department chair. Professor Bruno earned an MBA and Ph.D. at the Krannert School of Management at Purdue University.


He has an international reputation as a consultant and seminar leader. He has lectured and consulted for a variety of U.S. and international organizations, including SmithKline, Applied Materials, Amdahl, Cadence Design, Chevron, Apple Inc., Peat Marwick, Olivetti, IBM, 3M, and many others. He has given seminars in many international locations, including Paris, Rouen, Florence, Rome, Milan, Athens, Jakarta, Hong Kong, Singapore, Mexico City, Buenos Aires, Santiago, Sao Paulo, Lima, and Bogota.


In 1982, Professor Bruno was one of 13 recipients in the United States of the Leavey Foundation Award for Excellence in Private Enterprise Education. In the same year, he was honored with the Glenn Klimek Professorship at Santa Clara, which he held for 16 years.


His many articles, research publications, and book chapters have been published in a diverse set of business journals and periodicals, His book The Market Value Process: Bridging Customer and Shareholder Value was published by Jossey Bass in 1996 and republished in German in 1998.


At Santa Clara, Professor Bruno has taught courses in marketing management, marketing research, and business policy. He currently teaches New Venture Creation and Financially Effective Marketing Strategies.


Professor Bruno is the academic dean for the Global Social Benefit Incubator and the St. Gallen MBA Program at Santa Clara. He has served on the board or the advisory boards of a number of private and public companies. He is a limited partner investor in five venture funds.

Chuck Byers is a full-time professor of practice and lecturer at Santa Clara University.


Chuck has extensive experience outside of the academic community, working at Business Practicum, Taiwan Semiconductor Manufacturing Company, Actel Corporation, and Hayes Public Relations. He has developed numerous corporate training and education courses and implemented them in the Bay Area, Oregon, and Taiwan. His work has been professionally recognized, receiving two PRSA Compass Awards for Marketing Public Relations and Crisis Management, and three Silver ADDY awards for Consumer and Business Advertising, among many others.


Chuck is a member of the board of directors for Birthright San Jose, has been the chairman of the marketing task force for the Silicon Valley Red Cross, and has been involved in the Silicon Valley chapter and the Los Angeles chapter of the Public Relations Society of America.


Chuck received his MA from the University of Texas and his Bachelor of Journalism from Ohio University. He is accredited in public relations through the Public Relations Society of America.

Professor Cai's research interests include competitive channel and supply chain management, interface between operations management and marketing, and supply chain finance. His scholarship has been supported by multiple organizations, including the National Science Foundation and the National Natural Science Foundation of China. Professor Cai has published more than 30 refereed papers in leading academic journals, such as Production and Operations Management, Manufacturing & Service Operations Management, and Marketing Science. He holds a patent on an auction algorithm.


Professor Cai has been ranked #4 Prominent Retailing Author (final influence index) worldwide 2009-2015 by Emerald Publishing Limited. He is the recipient of the Best Paper Award of the Fifth International Conference on Electronic Commerce, the Shanghai Outstanding Paper Award in Social Science, Kansas State University President's Faculty Development Award, a CBA Fellow, the CBA Outstanding Contributions in Research Award, Santa Clara University Dean's Award for Scholarship Excellence, and the Shanghai Thousand Talent Program Distinguished Expert. He is also the 2016 Winner of the Oversea Outstanding Youth Research Fund (Project Continuation) of the National Natural Science Foundation of China (only one winner per year in all business areas nationwide in China with a grant of CNY2,000,000).


Professor Cai has chaired the annual International Workshop on Supply Chain Management (IWSCM) in Shanghai, China, since 2014 and the Supply Chain and Internet Financing Annual Meeting (SCIF) in Dalian, China, since 2016. He is also the recipient of the Outstanding Associate Editor Award of Decision Sciences Journal and the Leavey Impact Award for Service, Leavey School of Business, Santa Clara University (at most one such award is given schoolwide each year for contributions).


Professor Cai has also taught at Texas A&M International University and Kansas State University, and interned with the T.J. Watson Research Center at IBM in New York. He has won multiple teaching awards in both public and private universities, including the Ralph Reitz Outstanding Teaching Award in Kansas State University (one per year schoolwide), multiple Dean's Award for Teaching Excellence in Santa Clara University, and the Leavey Impact Award for Teaching (at most one per year schoolwide for contributions over the preceding five years). In 2018 he was awarded the Wickham Skinner Award for Teaching Innovation at the 2018 Annual Meeting of Production & Operations Management Society (POMS) in Houston.


Professor Cai received his B.S. in physics from Peking University and his M.S. in business statistics and economics from the Guanghua School of Management at Peking University. He earned his Ph.D. in operations research and computer science from North Carolina State University. He is an Associate Editor of Decision Science Journal and a Senior Editor of Production and Operations Management Journal.

Ye Cai is an associate professor of finance in the Leavey School of Business at Santa Clara University, where she has been a faculty member since 2010. She teaches Financial Management and Corporate Financial Policy in the undergraduate program and Time Series Forecasting in the graduate program. She has received multiple teaching awards at Santa Clara University, including the Leavey Extraordinary Teaching Award and the ACE Outstanding Faculty Award.

Dr. Cai's expertise is in empirical corporate finance with a focus on mergers and acquisitions, board networks, entrepreneurship and venture capital, and corporate social responsibility. Her research has been published in several top tier academic journals, including the Journal of Financial Economics, Review of Financial Studies, Journal of Accounting and Economics, Review of Accounting Studies, and Journal of Corporate Finance.

Dr. Cai received her B.A. in economics from Peking University, and her M.A. in economics from Vanderbilt University. She earned her Ph.D. in finance from the University of North Carolina at Chapel Hill.

Sanjiv Das is the William and Janice Terry Professor of Finance and Data Science at Santa Clara University's Leavey School of Business, and an Amazon Scholar at Amazon Web Services. He previously held faculty appointments as a professor at the Harvard Business School and UC Berkeley. He holds post-graduate degrees in Finance (M.Phil and Ph.D. from New York University), Computer Science (M.S. from UC Berkeley), an MBA from the Indian Institute of Management, Ahmedabad, India, Bachelor of Commerce in Accounting and Economics (University of Bombay, Sydenham College), and is also a qualified Cost and Works Accountant (AICWA).

He is a senior editor of The Journal of Investment Management, associate editor of Management Science and other academic journals, and is on the advisory board of the Journal of Financial Data Science. Prior to being an academic, he worked in the derivatives business in the Asia-Pacific region as a vice president at Citibank. His current research interests include: portfolio theory and wealth management, machine learning, financial networks, derivatives pricing models, the modeling of default risk, systemic risk, and venture capital. He has published over 100 articles in academic journals, and has won numerous awards for research and teaching.

Bob Hendershott joined the Santa Clara University faculty in 1993. He was appointed a Henninger Family Fellow in 2001.


His research interests include private equity, entrepreneurial finance, and bank consolidation.


A productive scholar, Bob has published a number of articles in finance and investment journals, including the Journal of Corporate Finance, the Journal of Investment Management, and Real Estate Finance.


Bob is a founding partner of BH Equity Research, a private consulting firm.


He received his BSEE from Stanford University and earned his Ph.D. in finance from the Ohio State University.

Dr. Kalyanam is the L.J. Skaggs Distinguished Professor, the marketing department chair, and director of the Retail Management Institute at the Leavey School of Business at Santa Clara University. He has also served as faculty director of the Executive MBA program, a visiting professor at the Graduate School of Business at Stanford University, a guest faculty member in the Stanford Executive MMP program, and senior vice president and chief marketing officer of SpinCircuit Inc., a provider of supply chain integration services to the electronics industry. He received his Ph.D. in business administration from the Krannert School of Management at Purdue University.


Dr. Kalyanam advises early stage startups. He has advised or consulted for Comscore Networks, Propel Corporation, Xambala, Kiwi Networks, Symphoniq Corporation, Boorah, and CoffeeTable. He has served as a board advisor and consultant to the Commander of the Army and Air Force Exchange Service, a $9B retailer. He designed and delivered the first Retail University program at Google and today is developing the third generation of this program. He currently serves on the board of directors of Overstock.com.


His research and expertise are in retailing, internet and multi-channel marketing, quantitative marketing, and the intersection of these areas. His publications include “The Perfect Message at the Perfect Moment” and “When is the New What” in the Harvard Business Review and “From Volume to Value” in the California Management Review. He is a co-author of the book Internet Marketing & e-Commerce published by Thomson. His academic publications have appeared as lead articles in Marketing Science, The Journal of Marketing Research, Marketing Letters, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Interactive Marketing. His research paper published in The Journal of Marketing Research on market potential estimation was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing.


Dr. Kalyanam teaches in the undergraduate, graduate, and executive programs at the Leavey School of Business. He has received the Dean’s Award for Outstanding Innovation in Teaching Pedagogy and has been recognized as one of the top-rated teaching faculty on multiple occasions.


Dr. Kalyanam is a dynamic speaker. He leads executive seminars on internet disruption and the Amazon and Wal-Mart effect in retailing, and he has trained executives from over 10 countries. His clients have included ABN-AMRO, ABP, APG (Netherlands), Acuson, Army and Air force Exchange Service (AAFES), The American Video Duplicators Association, BI (Norway), Barco (Belgium), Blackstone Group Carrefour (France), Cisco Systems (San Jose), CSM (Netherlands), Daehan Oil Corporation (S. Korea), De Lage Landen (Netherlands), Gap, Google, Harvard Business Review Latin America, Hewlett Packard, Infotech (Mexico), IBM, IMD (Switzerland), Monash University (Australia), Overstock.com, Indian School of Business, Siemens, Wipro (India), Thai Management Association, Tias-Nimbas Business School (Netherlands), and Trimble Navigation. He has co-produced the Internet Retailing Bootcamps with Shop.org, has served as an advisor to the State of Retailing Online (SORO) research study, and has chaired the Shop.org Thinktank.


Dr. Kalyanam has provided expert testimony in several major cases in the domain of internet marketing, retailing, and database marketing. His work has included evaluating business models, market research, and damage assessment using transaction databases and testimony on industry best practices. His clients have included the California Attorney General.

Seoyoung Kim joined the finance department in Fall 2012 as an assistant professor, where she teaches financial management in the MBA program.

Professor Kim’s research interests include executive compensation, turnover, and performance evaluations as well as board composition/structure and the unintended byproducts of regulatory changes thereof. Her more recent work involves structured financial instruments, fixed-income pricing, and the optimal restructuring of distressed debt, and she has provided consulting expertise and litigation support with regard to the structuring, management, and liquidation of various special purpose vehicles issuing collateralized debt obligations and asset-backed securities. Her scholarship has been published in leading academic journals, including the Journal of Financial Economics and Financial Management, and she has been an invited speaker at government functions, financial institutions, and other universities, both domestic and abroad.

Prior to joining the Leavey School of Business, Professor Kim held a faculty appointment at Purdue University. She holds a Bachelor of Arts in Mathematics from Rice University and Ph.D. in Finance from Emory University.

Professor Desmond Lo's research interests include contracting in distribution channels, business marketing, salesforce management, and organizational governance. His research papers are published in the Journal of Marketing Research, Quantitative Marketing and Economics, Organization Science, the Strategic Management Journal, and the Journal of Law, Economics, & Organization. He has taught courses in marketing management, marketing strategy, distribution channels, and business marketing at the undergraduate and graduate levels.


Professor Lo was an elected board member from 2012-14 at the Institutional Society for New Institutional Economics (ISNIE). He helped to transform the academic organization to the current Society for Institutional and Organizational Economics (SIOE). He belongs to a research group on organizations and institutions at the University of Pompeu Fabra of Spain, which received research grants from the Spanish government.


Among his awards and honors are the Extraordinary Faculty Performance Award, Sustainability Professional Development Grant, and several teaching awards at Santa Clara University. At the University of Michigan, he received the Award for Excellence in Teaching and Research from the Ross School of Business and a Student Fellowship from the Olin Center for Law and Economics.


Professor Lo joined Santa Clara University in 2008. Prior to working in academia, he was the head of the Home PC business at Hewlett-Packard in China and Consumer Digital Imaging at Agfa in Asia. He also managed distribution channels for Toshiba and LG in China and Hong Kong.


Professor Lo earned his Ph.D. in Business Administration from the University of Michigan, Ann Arbor, his Master of Arts in Economics from the University of California, Santa Barbara, and his Bachelor of Arts in Economics from the Chinese University of Hong Kong.

Nydia MacGregor joined the Santa Clara University Leavey School of Business as an assistant professor of management after graduating with a Ph.D. from the Haas School of Business at the University of California, Berkeley.


Professor MacGregor’s research examines how the structure of organizational populations and the character of available resources influence the founding and survival of organizations. For example, one portion of her dissertation evaluates various local attributes that differentially influence the performance and life cycle of chain and independent establishments. She studies these issues in several industries, including retailing, bookstores, and U.S. banking.


MacGregor has received several awards and fellowships in support of her research. Among these are the Institute of Management, Innovation and Organization Doctoral Fellowship; the Center For Responsible Business Ph.D. Fellowship; and The Crawford Doctoral Scholars Award. She is a member of the American Sociological Association and the Academy of Management, where she has presented her work.


MacGregor also holds an MBA in General Management from UC Davis and a Bachelor of Arts in European History from UC Santa Cruz. Prior to her doctoral studies, she held strategic management positions at Jamba Juice Company and Noah’s NY Bagels. In addition, as a consultant and facilitator for the Institute for Business Innovation at UC Berkeley, she led student teams to develop and implement strategic innovation solutions for firms such as Clorox, Panasonic, LAM Research, and Visa.

As a Professor of Practice in Marketing, Juan P. Montermoso draws on his extensive Silicon Valley experience to teach courses such as Principles of Marketing, Marketing Strategies and Decisions, and Business-to-Business Marketing. At SCU, he shares his marketing expertise both with the Center for Innovation and Entrepreneurship and with the Executive Development Center.


Montermoso joined the faculty after 27 years at Hewlett-Packard, where he provided leadership in marketing commercial systems, planning and executing global channel programs, and incubating e-business initiatives. Internationally, he had previously fostered innovation both as a vice president in information technology for a Manila-based conglomerate and as an executive trainer for the SGV Group, an Accenture partner in Asia. He is currently the president of Montermoso Associates, a high-tech consultancy, which enables organizations to reach and retain their most profitable customers through effective marketing and supply chain operations.


Montermoso has been an adjunct faculty member with the MBA or Professional Development programs at Stanford University, the University of San Francisco, St. Mary’s College of California, and the Ateneo de Manila University. In addition, he has taught e-courses at Universitas 21 Global (a consortium of 21 universities), where he earned an Excellence in Online Education Award. Montermoso has been recognized as a Homecoming Scientist by the Philippine government and is currently a Certified Supply Chain Professional (by APICS, the professional society for operations management) and a Stanford Certified Project Manager.


Montermoso holds a Bachelor of Science in Engineering and Applied Science from Yale University, a Master of Science in Applied Math and Computer Science from Harvard University, and a Doctorate in Business Administration from the Harvard Business School. In addition, Montermoso has published papers on management and marketing and has been a featured speaker at international conferences.

Carrie Pan is an associate professor and co-chair of the Finance Department in the Leavey School of Business at Santa Clara University.

Professor Pan’s research interests cover corporate finance, corporate governance, and behavioral finance. Her research has been published in top journals in the fields of finance and accounting, including Review of Financial Studies, Journal of Financial and Quantitative Analysis, Journal of Corporate Finance, The Accounting Review, and Review of Accounting Studies. She has taught courses in Financial Management, International Finance, and Analytics for Finance at both the undergraduate and graduate levels.

Professor Pan received her Ph.D. in finance from Ohio State University, and her MBA from Santa Clara University. She joined Santa Clara University in 2007.

Sandy Piderit is a lecturer in management at the Leavey School of Business. Her research and teaching interests include gender in negotiation, team and project leadership, and the dynamics of organizational change. She co-edited two academic books: The Handbook of Women in Business and Management (with Diana Bilimoria in 2007, Edward Elgar Publishers), and A Handbook of Transformative Cooperation: New Designs and Dynamics (with Ron Fry and David Cooperrider in 2007, Stanford University Press). Her research has been published in journals such as the Academy of Management Review, Administrative Science Quarterly, the Journal of Management Studies, and the Journal of Applied Behavioral Science.

Before coming to Santa Clara University, Professor Piderit was on the faculties of the Naval Postgraduate School in Monterey, CA, and the Weatherhead School of Management at Case Western Reserve University, in Cleveland, OH. She has taught at Santa Clara since 2012.

She is a member of the Organizational Behavior Teaching Society and of the Academy of Management, where she served as a board member at large in the Organizational Development and Change division from 2005 to 2008.

She received her Bachelor of Arts from Case Western Reserve University and her Ph.D. from the University of Michigan, Ann Arbor.

Barry Posner is the Accolti Endowed Professor of Leadership at the Santa Clara University Leavey School of Business, where he served for 12 years as the dean of the school. Posner received the Association for Talent Development's highest award for Distinguished Contribution to Workplace Learning and Performance. He has been named as one of the nation's top management and leadership educators by the International Management Council, recognized as one of the Top 50 leadership coaches in America, ranked among the Most Influential HR Thinkers in the world by HR Magazine, and listed among the Top 75 Leadership and Management Experts in the world by Inc. Magazine.

He is the co-author (with James Kouzes) of the award-winning and best-selling leadership book The Leadership Challenge. With over two million copies, the book has been described as a groundbreaking research study, combining keen insights with practical applications, and has been translated into 22 foreign languages. Fast Company ranked it among the top dozen books of 2012, and it has been listed among the Top 100 Business Books of All Time, receiving both book-of-the-year honors by the American Council of Health Care Executives and the Critics’ Choice Award from the nation's book review editors.

Posner has also co-authored several other award-winning, inspiring and practical books on leadership: Turning Adversity Into Opportunity; Finding the Courage to Lead; Great Leadership Creates Great Workplaces; Credibility: How Leaders Gain and Lose It, Why People Demand It; The Truth About Leadership: The No-Fads, Heart-of-the Matter Facts You Need to Know; Encouraging the Heart: A Leader’s Guide to Recognizing and Rewarding Others; A Leader's Legacy; Extraordinary Leadership in Australia and New Zealand; Making Extraordinary Things Happen in Asia; and The Student Leadership Challenge. Kouzes’ and Posner's Leadership Practices Inventory has been called "the most reliable, up-to-date leadership instrument available today," and the online version has been completed by over three million people.

Posner is an internationally renowned scholar who has published more than 100 research and practitioner-oriented articles, in such publications as the Harvard Business Review, Academy of Management Journal, Journal of Applied Psychology, Human Relations, Personnel Psychology, and IEEE Transactions on Engineering Management. He is currently on the editorial boards of the International Journal of Servant-Leadership and Leadership and Organizational Development Journal.

Posner has served on a number of corporate boards and for a number of public and community organizations, such as the American Institute of Architects, San Jose Repertory Theatre, Sigma Phi Epsilon Fraternity, Global Women's Leadership Network, and EMQ FamiliesFirst.

Posner received an undergraduate degree in political science from the University of California, Santa Barbara, a master's degree from The Ohio State University in public administration, and his Ph.D. in organizational behavior and administrative theory from the University of Massachusetts, Amherst.

At Santa Clara, he has received several outstanding teaching and leadership honors, including the President's Distinguished Faculty Award and the School's Extraordinary Faculty Award. Posner has been a visiting professor at the Hong Kong University of Science and Technology, Sabanci University (Istanbul), and the University of Western Australia.

Described as a warm, engaging and pragmatic conference speaker and dynamic workshop facilitator, Posner has worked with such organizations as Amazon, Apple, Applied Materials, Australian Institute of Management, Charles Schwab, Conference Board of Canada, Genentech, HP, IKEA, Kaiser Permanente Health Care, L.L. Bean, Levi Strauss, Merck, NetApp, Northrop Grumman, Petronas, Trader Joe's, and Westpac, and he has been involved with leadership development efforts at more than 50 college campuses. He has made presentations and conducted workshops across the United States and around the globe, from Canada, Mexico, South America, and Europe to the Far East (China, Hong Kong, Singapore, and Indonesia), Australia, New Zealand, and South Africa.

Dr. Ning Pu received her Ph.D. in finance from University of Massachusetts Amherst in 2016. She teaches financial management and financial modeling courses in the Online MS in Finance and Analytics program at Santa Clara University. She worked as a research associate at NERA Economic Consulting's Finance and Mass Tort Practice in New York City before getting her Ph.D. In her spare time, she likes to play the piano and travel with her husband and their two children.

Michael Santoro is a faculty member in the Leavey School of Business at Santa Clara University. He has expertise in many areas, including human rights, ethical leadership, Wall Street, business ethics, corporate governance, pharmaceutical industry ethics, intellectual property, and corporate social responsibility in China.


Professor Santoro earned his Ph.D. in Public Policy from Harvard University, a J.D. from New York University, and a Bachelor of Arts from Oberlin College.

Professor Sarangee received his Ph.D. from the University of Illinois at Urbana-Champaign (UIUC), where his dissertation was the finalist and received an honorable mention for the American Marketing Association TechSIG Most Promising Dissertation Proposal Award. Prior to this, he earned his Bachelor’s in Science from Ravenshaw College, India, and his MBA from Xaviers Institute of Management, India. Finally, he completed his MBA from Case Western Reserve University, Cleveland, Ohio.


He has taught various courses such as Principles of Marketing, Marketing Strategy and New Product Development, and was included in the list of excellent instructors at UIUC. His research interests include product line management, innovation and new product development, and entrepreneurship, especially in high-technology markets.


Professor Sarangee has won several awards such as the Seymour Sudman Research Excellence Award and the Seymour Sudman Teaching Excellence Award at UIUC, as well as the Best Paper Award at the AMA Summer Educators' Conference (2006). Additionally, he was the winner of the 2006 Product Development and Management Association (PDMA) Research Grant and the PDMA 2006 Research Fellowship.


He has also been an ad hoc reviewer for Organization Science, Journal of Product Innovation Management and several conferences such as ACR, AMA and AMS. Prior to his doctoral studies, Professor Sarangee worked with and consulted in several organizations such as Mirc Electronics, Caltex Lubricants, NFO Worldgroup and Looking Forward Health Services.

Savannah Wei Shi is an associate professor in the marketing department at the Leavey School of Business. She also holds the J.C. Penney Research Professorship at the Retail Management Institute. She joined the marketing department in 2011 after receiving her Ph.D. in marketing from the University of Maryland, College Park.


Savannah's main research interest lies in examining consumers’ dynamic decision-making on various digital platforms, such as online retailing, search engine, and mobile, using biometrics data (eye movement, facial expression changes), online click-stream data, and transactional data. She has published papers in top-tier journals such as Management Science, Marketing Science, and Journal of Marketing and co-authored two book chapters (“Cluster Analysis” and “Factor Analysis”) in the Wiley International Encyclopedia of Marketing. At Santa Clara University, Savannah teaches Principles of Marketing, Internet Marketing (undergraduate and graduate levels), and Arts and Science of Merchandising. Savannah is the recipient of the outstanding teaching award and research award at the Leavey School of Business, Santa Clara University.

Professor William Sundstrom teaches courses in microeconomics; data analysis and econometrics; the economics of race, ethnicity, and gender; economic history; and economics of the environment.

Professor Sundstrom's research interests include poverty and inequality, the economic history of labor markets, education, and related institutions, and the economics of race and gender. His recent research projects include the causes and effects of public libraries in the United States, patterns of poverty in the Silicon Valley region and the effectiveness of local anti-poverty initiatives, and determinants of food insecurity in rural Central America.

He has published articles in a number of peer-reviewed journals, including American Economic Review, the Journal of Economic History, Explorations in Economic History, the Industrial and Labor Relations Review, the Journal of Economic Behavior and Organization, Information and Culture, and Global Environmental Change. He is co-editor of the book History Matters: Essays on Economic Growth, Technology, and Demographic Change (Stanford University Press).

Professor Sundstrom will serve as president of the Santa Clara University Faculty Senate during the 2017-18 academic year. He has a Ph.D. in Economics from Stanford University, as well as a Bachelor of Arts in Economics from the University of Massachusetts, Amherst.

Michael Thomas is an assistant professor of marketing at the Leavey School of Business at Santa Clara University.


His research interests include advertising and its effect on health-related behaviors and econometric methods for estimating causal relationships.


He earned his Ph.D. in quantitative marketing at the University of Chicago.

Graeme Warren is a lecturer in the Department of Operations Management & Information Systems at the Santa Clara University Leavey School of Business.

Warren taught at the University of Pretoria, Purdue University, Florida Atlantic University, and Washington State University prior to joining Santa Clara University in 2015. One of his online courses has been certified by Quality Matters. His private sector experience includes management consulting and data science consulting. His research interests are in the areas of philosophy of business and philosophy of science.

He earned a Bachelor of Industrial Engineering from the University of Pretoria, a Bachelor of Arts in Philosophy, a Master of Science in Finance from Florida Atlantic University, and a Master of Science and Ph.D. in Industrial Engineering from Purdue University. He holds the Chartered Financial Analyst (CFA) credential.

Dr. Zhang is an assistant professor of marketing and director of the Master of Science in Marketing Program at the Leavey School of Business at Santa Clara University. He earned his Ph.D. in marketing at the University of Maryland and his B.S. in economics from the Wharton School at the University of Pennsylvania.


Dr. Zhang's research interests focus on understanding consumers in the context of e-commerce, digital promotions, social media strategy, and word-of-mouth marketing. He uses Bayesian methods, machine learning, and field experiments to measure and quantify the impact of marketing decisions, social influence, and word of mouth on consumer decisions. He has published in top journals including Marketing Science, Journal of Marketing Research, and Journal of Marketing. Dr. Zhang has also received outstanding teaching and research awards at Santa Clara University. He currently teaches Principles of Marketing and Social Media Marketing (undergraduate and graduate levels).