Online MBA Curriculum at the Leavey School of Business
Designed to help turn ordinary professionals into Silicon Valley Professionals (SVPs), the Online MBA program curriculum is based on innovation and responsibility. Students will have the opportunity to learn online from the same professors who teach in the on-campus MBA program. They will also be able to meet their peers and experience Santa Clara University’s Silicon Valley campus in person during the program’s two residency weekends.
SCU’s Tools for Success
Throughout their SVP Journey, students will be able to track their progress with the Silicon Valley Professional dashboard. This integrative portfolio lets participants coordinate their elective courses and co-curricular experiences with their professional goals and invites them to reflect on their professional development during the program. The dashboard also acts as a networking resource, allowing students to interact with instructors, classmates and mentors, and it provides a way for them to solicit and receive feedback on their current progress.
Delve into the exciting Online MBA curriculum offered by Santa Clara below.
Core Online MBA Courses (44 Units)
ACTG 3000, Financial Accounting (4 units)
ECON 3000, Managerial Economics (4 units)
FNCE 3000, Financial Management (4 units)
IDIS 3700, Business Communications (2 units)
This pragmatic 2-unit course is designed to equip students with effective communication skills for both formal and informal business settings found within Silicon Valley. Students will further develop their presentation skills, business writing skills, verbal and non-verbal communication techniques and networking skills. This course serves as an introduction to effective communication skills that will prepare students for later coursework in the Online MBA curriculum and everyday workplace interactions in Silicon Valley.
MGMT 3000, Leading People and Organizations (4 units)
MGMT 3050, Strategy (4 units)
MGMT 3052, Challenges in Leading and Managing Strategic Change (2 units)
MGMT 3200, Ethics for Managers (2 units)
MKTG 3000, Marketing Is Everything (4 units)
MKTG 3200, Doing Business in Silicon Valley (2 units)
OMIS 3000, Business Analytics (4 units)
OMIS 3200, Quantitative Methods (2 units)
OMIS 3202, Analytical Decision Making (2 units)
OMIS 3250, Analysis, Design, and Management of Enterprise Platforms (2 units)
OMIS 3252, Operations Management (2 units)
Electives (26 Units)
Elective Online MBA courses expand a student's knowledge in areas of particular interest or importance to the student's career and educational goals. Electives may be taken at any time during the program, assuming the prerequisite coursework has been completed. Any course offered in the Online MBA program curriculum, with the exception of those otherwise required, is considered an elective.
ECON 3431, Macroeconomics and Monetary Policy: Theory and Applications (2 units)
FNCE 3728, Alternative Investments: Partnerships and Venture Capital (2 units)
IDIS 3695, Global Business Perspectives (4 units)
Upon completion of a Global Perspectives program, students will be able to:
- Recognize, classify, and express different cultural patterns of significance to business and commerce
- Compare and contrast the social, legal, and political aspects of international business environments
- Evaluate the business risk facing U.S. organizations operating abroad and foreign organizations operating in the U.S.
- Express and evaluate ethical issues associated with global business, through analysis and reflection
All students are expected to meet the following requirements at the time of application, as well as throughout the period leading up to and including the designated Global Business Perspectives course:
- Minimum of two quarters participation in the MBA program
- Cumulative GPA of 3.0 (on a 4.0 scale)
- Completion of all prerequisite Online MBA course(s) prior to first day of Global Business Perspectives course
- Good standing within the University
This course carries four units of credit for the Online MBA curriculum. In addition to the course tuition, the students are charged a flat course fee, which covers the cost of: lodging in-country; in-country ground transportation as required for the company visits and between cities (as applicable), group breakfasts, group lunches, and group dinners, as set out in the detailed itinerary; in-country guide and Faculty Director costs. Round-trip travel to the in-country portion of the course, transportation from the arrival airport (and to the return airport), together with other travel-related expenses (e.g., insurance, visa, telephone, other meals, entertainment, gifts, etc.) are the responsibility of each student. Enrollment in the course is limited.
IDIS 3802, Data Science With Python (4 units)
MGMT 3526, Strategic Talent Management (2 units)
MKTG 3710, Tech Marketing: Winning Strategies for Effective Messaging (2 units)
This two-credit-hour course focuses on proven, effective strategies for understanding customer requirements and translating them into clear, digestible, and differentiated messaging statements. We will provide strategies and examples to achieve strong competitive positioning, as well as how and when to (re-)define an entire market vs. just differentially position your products. Specific topics will include best practices for positioning and messaging creation, competitive landscape modeling and developing differentiation, translating customer requirements into effective positioning/ messaging, and wholesale market (re-definition). Additional focus will include an overview of core media assets to effectively drive adoption of positioning/messaging in today’s increasingly Web 2.0 world.
Online Concentration Courses
The following courses fulfill the requirements for each of the four available online concentrations for the Online MBA program curriculum. All Online MBA students may take any of these courses as electives, regardless of whether they are pursuing its corresponding concentration.
Select at least 12 units from the following courses.
Data Science and Business Analytics Courses
Data Science and Business Analytics Courses
ECON 3430, Game Theory (4 units)
FNCE 2402, Math for Finance and Analytics With R (4 units)
MSIS 2407/IDIS 3802 Data Analytics With Python (4 units)
MSIS 2403 Database Management Systems (2 units, available winter 2022)
FNCE 2404 Introduction to Time Series Forecasting (2 units, available winter 2022)
FNCE 2408 Analytics for Finance (2 units, available winter 2022)
FNCE 2431 Machine Learning (4 units, available fall 2022)
Leading Innovative Organizations Courses
MGMT 3512, Change Management: The Practice of Leadership (4 units)
MGMT 3544, Strategic Business Negotiations (4 units)
MGMT 3802, Entrepreneurship (4 units)
MKTG 3572, New Product Innovation (4 units)
MKTG 3596, Integrated Marketing Communications (4 units)
MKTG 3801, Social Media Marketing (4 units)
FNCE 3482, Business Valuation (4 units)
FNCE 3491, Investments (4 units)
FNCE 3484, Financial Engineering (4 units)
Online MBA students may take elective courses on campus that are not currently offered online, providing more flexibility and increasing the number of electives available each term. A maximum of 12 units of elective courses may be taken on campus, and no core Online MBA courses may be taken on campus. Electives that are only available on campus are denoted as such in their descriptions below.
On-campus elective courses will have a limited number of spaces allotted to online students, so register as soon as possible to take advantage of this opportunity.
ECON 3436, Applied Time-Series Analysis (2 units)
FNCE 3453, Corporate Finance (4 units)
FNCE 3457, International Financial Management (3 units)
FNCE 3459, Financial Markets and Institutions (4 units)
FNCE 3460, Mergers, Acquisitions, and Corporate Restructuring (3 units)
FNCE 3464, Real Estate Finance (4 units)
FNCE 3474, Derivative Securities (3 units)
FNCE 3480, Emerging Company Finance (2 units)
FNCE 3486, Behavioral Corporate Finance (4 units)
FNCE 3490, Machine Learning (4 units)
FNCE 3727/MKTG 3713, Business Model Frameworks (2 units)
FNCE 3729, Applied Portfolio Management I (2 units)
FNCE 3730, Applied Portfolio Management II (2 units)
FNCE 3731, Intro to Fixed Income (2 units)
MGMT 3514, International Management (3 units)
MGMT 3516, Organizational Politics (3 units)
MGMT 3532, Managerial Communications (4 units)
MGMT 3538, Leading Teams and Projects (4 units)
MGMT 3540, Food Industry Management (4 units)
MGMT 3541, Strategy Development in Food and Beverage Industries (4 units)
MGMT 3542, Management Consulting (4 units)
MGMT 3543, Food Industry Innovation (4 units)
MGMT 3546, Spirituality and Business Leadership (4 units)
MGMT 3548, Social Benefit Entrepreneurship (4 units)
MGMT 3549, Legal Fundamentals for Entrepreneurs (4 units)
MGMT 3550, IP Strategies for Tech Startups (2 units)
MGMT 3716, Crowdsourcing and Expert-Sourcing: Strategies for Innovation (1 unit)
MKTG 3569, Small Business Entrepreneurship (4 units)
MKTG 3574, SalesForce Management (4 units)
MKTG 3588, Topics in Profit-Maximizing Pricing (4 units)
MKTG 3590, Designing and Managing Dynamic Marketing Channels (4 units)
MKTG 3592, Internet Marketing and E-Commerce (4 units)
MKTG 3594, Business to Business Marketing (2 units)
MKTG 3712, Achieving Brand Leadership (2 units)
Beginning with a fundamental review of the core branding elements, we weigh the importance of both the promise and the experience aspects of branding in building and sustaining trust. An examination of brand measurements illuminates the power of metrics and highlights different aspects of branding strategies. A look at past cases of successful and unsuccessful branding brings out variations in approaches to such issues as master brands, sub-brands, and the branding of services. Finally, the impact of branding architectures and creative positioning on brand equity are considered. The course will use both management readings and current articles to provide a solid foundation for analysis. A series of cases drawn from both the product and service arenas will enable students to apply this analytical framework to actual situations. Brand equity and its related metrics provide a standard basis in evaluating various strategies for establishing and growing brands. A final individual course project offers an opportunity to integrate various facets of branding for a specific product or service.
MKTG 3802, Mobile Marketing (4 units)
OMIS 3366, Database Management Systems (2 units)
OMIS 3384, Supply Chain Management (4 units)
OMIS 3386, Business Intelligence and Data Warehousing (3 units)
OMIS 3390, New Product Development (4 units)
OMIS 3391, Accelerating Innovation (4 units)
OMIS 3392, Econometrics for Business Analytics With R (4 units)
How the Online MBA Courses Work
Santa Clara provides students from around the world the opportunity to pursue a Silicon Valley education. There’s no need to move or overhaul your life to earn an Online MBA: You can study from home when it's convenient, and keep your full- or part-time job while pursuing your degree.
Our innovative learning platform allows students to access their coursework from their computer, tablet, or smartphone. The online learning platform features:
- A mobile app for on-the-go access from any connected device
- Live video and audio capabilities that enable students to get to know their classmates
- Automatic progress tracking via our engaging SVP dashboard
- Easy access to your grades, so you always know where you stand
- Direct access to professors
The Online MBA program curriculum at Santa Clara consists of a mixture of 4-unit, 10-week courses and consecutively taught 2-unit, 5-week courses. Quarterly starts in the fall, winter, spring and summer enable students to begin their Online MBA program whenever it's convenient for them.
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