Al Bruno

Al Bruno

Albert V. Bruno is the William T. Cleary Professor at Santa Clara University, where he has at various times served as founding director of the Center for Innovation & Entrepreneurship, associate and acting dean, and marketing department chair. Professor Bruno earned an MBA and Ph.D. at the Krannert School of Management at Purdue University.

He has an international reputation as a consultant and seminar leader. He has lectured and consulted for a variety of U.S. and international organizations, including SmithKline, Applied Materials, Amdahl, Cadence Design, Chevron, Apple Inc., Peat Marwick, Olivetti, IBM, 3M, and many others. He has given seminars in many international locations, including Paris, Rouen, Florence, Rome, Milan, Athens, Jakarta, Hong Kong, Singapore, Mexico City, Buenos Aires, Santiago, Sao Paulo, Lima, and Bogota.

In 1982, Professor Bruno was one of 13 recipients in the United States of the Leavey Foundation Award for Excellence in Private Enterprise Education. In the same year, he was honored with the Glenn Klimek Professorship at Santa Clara, which he held for 16 years.

His many articles, research publications, and book chapters have been published in a diverse set of business journals and periodicals, His book The Market Value Process: Bridging Customer and Shareholder Value was published by Jossey Bass in 1996 and republished in German in 1998.

At Santa Clara, Professor Bruno has taught courses in marketing management, marketing research, and business policy. He currently teaches New Venture Creation and Financially Effective Marketing Strategies.

Professor Bruno is the academic dean for the Global Social Benefit Incubator and the St. Gallen MBA Program at Santa Clara. He has served on the board or the advisory boards of a number of private and public companies. He is a limited partner investor in five venture funds.