Home Media SCU Leavey Blog Santa Clara University Now Offering Online Master of Science in Marketing Program

Santa Clara University Now Offering Online Master of Science in Marketing Program

12 Apr

SANTA CLARA, Calif. - (March 29, 2019) - The Leavey School of Business at Santa Clara University recently announced the launch of a new Online Master of Science in Marketing program, which will begin offering classes in September 2019. Drawing on Leavey’s strong ties to Silicon Valley, the Online MS in Marketing emphasizes the rapidly developing arena of marketing technology, or “MarTech,” to prepare contemporary professionals to manage effectively and ethically and set bold, data-driven strategies in the digital environment that defines marketing today.

“The new MS in Marketing is an exciting addition to our portfolio of online graduate business programs,” said Dean of the Leavey School of Business Caryn Beck-Dudley. “This program provides a unique, specialized counterpart to our thriving Online MBA for students who want to grow as business communicators and leaders and really dig into the powerful digital tools they will use to succeed as marketers today and in the years to come.”

The Santa Clara University professorship’s expertise has garnered Leavey the #17 ranking nationally in graduate marketing education. The Online MS in Marketing program emphasizes essential business management skills; core marketing concepts like brand management, market analysis, product innovation and management excellence in today's competitive technology environment, customer needs assessment; and targeted expertise in the applications, tracking tools, and digital interfaces that comprise contemporary MarTech. Coursework for the program is taught by a combination of Leavey’s pedigreed marketing faculty and some of the leading marketing innovators in Silicon Valley, and it is grounded in an ethical approach to data collection and information security.

“There is an urgent, unmet need for marketing leaders who can utilize evolving tools and technologies to strategize and manage efficiently, ethically, and with impact across the digital marketing ecosystem,” said Yuchi Zhang, assistant professor of marketing and faculty director for the Online MS in Marketing. “This new program brings Leavey’s principled approach to conducting business into the digital space where today’s marketing professionals work, empowering them with the technical knowledge and leadership skills to truly thrive there.”

The Online MS in Marketing program can be completed in as little as one year, with coursework distributed across four 10-week quarters. It kicks off with an introductory boot camp residency weekend on campus at Santa Clara University, and students can enroll to begin classes in either the fall or spring term annually. Courses consist of three required “business foundations” courses, a three-course marketing core, and nine elective courses. All course materials and engagement tools for the Online MS in Marketing are accessible on both desktop and mobile devices through the program’s intuitive, cognitive-science-backed learning management system.

“Everspring [an innovative program management partner] is thrilled to partner with the Leavey School of Business once again to produce this new online master’s program,” said Beth Hollenberg, president of Everspring. “There is no greater sign of a productive relationship than the opportunity for further innovation. The new Online MS in Marketing program exemplifies the kind of dynamic, powerful online learning solution that is made possible through ongoing collaboration.”

Applications for admission are now being accepted for the September 2019 class start, with a final application deadline of August 30, 2019. Visit onlinemba.scu.edu/academics/marketing-masters for more information about the program.


Santa Clara University’s Leavey School of Business (LSB) is proud to announce that its part-time Master of Business Administration program has been ranked #22 by US News and World Report in its 2020 Best Graduate Schools rankings, a jump of 17 spots over the previous year’s ranking.

Santa Clara’s Executive MBA program has also received notable U.S. News and World Report rankings: #1 among all Jesuit Schools and #13 in the 2020 U.S. News and World Report Best Graduate Schools.

About the Leavey School of Business

Located in the heart of Silicon Valley, the AACSB-accredited Leavey School of Business is a leading business school in the state of California. Part of Santa Clara University, the #1 Regional University West according to U.S. News and World Report, Leavey boasts multiple nationally ranked graduate business specialties: #16 in Finance, #17 in Marketing, #23 in Information Systems, and #24 in Entrepreneurship. For more information, visit scu.edu/business/.

About Everspring

Everspring works with leading institutions to create a new standard of excellence in education. Our exceptional technology and services solutions transform online learning, delivering outstanding institutional and individual outcomes. Our innovative approach bridges the gap between our partners’ existing capabilities and their evolving needs, and our unique model affords our partners the choice and control to lower their costs over time as their capabilities increase. For more information, visit us at everspringpartners.com.