SCU Leavey Blog
Businesses measure the success of their marketing campaigns based on the revenue they generate, but there isn’t always a straight, clear line between marketing and sales. Effective marketing teams use additional metrics to determine whether their marketing strategies are successful or not.
To be a successful leader in the modern finance workplace, you need to be fluent in data analysis and visualization.
The adoption of machine learning (ML) and artificial intelligence (AI) in business is expanding quickly. With the right expertise, this can be an opportunity instead of a threat.
A key component of running any successful business is regularly conducting market analysis—a process that provides insight into where the company is and where it's heading.
Many online MBA programs routinely partner with companies that can strengthen your network and help advance your career.
Earning your MBA online can give you more flexibility and allow you to study from any location. It is essential, however, to choose a program that aligns with your schedule, learning needs, and priorities. There are several online MBA formats to consider.
Not all data is created equal. Poor data quality can cause business leaders to make faulty decisions and miscalculate risk. Data governance practices can help companies avoid these issues and maintain data quality control.
In recent years, studies have shown that businesses that embrace diversity, in gender as well as many other areas, have a higher likelihood of outperforming their competitors. Women need to be ready to take the reins and help lead these companies toward success in a more equitable and prosperous future.
Optimize data management in organizations. Learn data collection, storage, analysis, security, and ethics for informed decisions and improved efficiency.
Best Practices for Email Marketing Campaigns
Despite the growing presence of social media platforms, email remains a top marketing tool.
With access to the right data, marketers can evaluate how current strategies are performing and develop new approaches, such as personalized marketing campaigns, to help them engage with more potential customers.
Unlock social media marketing success with key elements: engaging content, influencers, and performance measurement for business growth.
Success is not a solo endeavor. As a graduate student pursuing an MBA, you have already experienced notable success. In working toward more, you’re not alone.
Financial analysis drives sound business decision-making for governments, companies, and investors when considering plans and budgets for current and future projects.
Finance and analytics professionals use data, powerful software, and other tools to help clients and businesses manage their money. Their insights allow individuals and organizations to make strategic business and investment decisions and optimize financial performance.
Albert Einstein is often credited with defining insanity as "doing the same thing over and over again and expecting different results." In business, the repetition of old and ineffective methods can prove costly.
Data analytics is the science by which experts analyze massive amounts of raw data in order to make conclusions about information. It has exploded in popularity as businesses seek new ways to understand their clients and optimize performance.
Marketing is more than brainstorming the next advertising idea—it’s the process of communicating key brand messages and delivering value. To succeed in this dynamic field, professionals need a diverse skill set and up-to-date knowledge of consumer behavior, persuasive techniques, and professional technology.
Despite the rise of remote work and widespread internet connectivity that should make location irrelevant, cutting-edge startups—and the people who want to work for them—continue to flock to Silicon Valley.