SCU Leavey Blog
The rise of artificial intelligence (AI) has revolutionized the marketing industry. Nearly 90% of marketers believe their organizations must increase AI use to stay competitive and meet customer expectations.
Whether you’re a seasoned professional seeking to expand your leadership skills or someone aiming to pivot into a new industry, earning a Master of Business Administration (MBA) degree could be your pathway to success.
A true leader inspires, motivates, and empowers individuals to reach their full potential, contributing to the growth and success of the business. While leadership skills can be cultivated on the job, MBA programs offer the perfect learning environment in which to practice and refine these skills.
Learning the basic principles of professional ethics in finance and applying them in practice can help experts make principled decisions and foster trust among clients.
Predictive analytics has become an essential tool in many industries, used to uncover data-driven insights that revolutionize decision-making, enhance strategies, and drive growth.
Cloud solutions for business analytics can be a game-changer. It’s essential not only to know how the integration benefits corporations, but also to gain firsthand experience in using the cloud infrastructure effectively.
The road to getting a business degree is challenging. With only so many hours in a day, juggling your job, personal responsibilities, online MBA, and family life might feel impossible.
The value of online marketing through content marketing has surpassed $60 billion. Expert marketers find themselves constantly developing new ways to meet the evolving demands of a successful content marketing campaign.
Learn how to create a strong brand identity, as well as explore online reputation management tips and future trends in digital marketing.
Most companies strive to achieve business growth and increase profits. It can be challenging, however, to determine which decisions will lead to the best financial outcomes. This uncertainty about the company's major business decisions can lead to conflict among decision-makers and poor strategic planning.
Businesses measure the success of their marketing campaigns based on the revenue they generate, but there isn’t always a straight, clear line between marketing and sales. Effective marketing teams use additional metrics to determine whether their marketing strategies are successful or not.
To be a successful leader in the modern finance workplace, you need to be fluent in data analysis and visualization.
A key component of running any successful business is regularly conducting market analysis—a process that provides insight into where the company is and where it's heading.
Many online MBA programs routinely partner with companies that can strengthen your network and help advance your career.
Earning your MBA online can give you more flexibility and allow you to study from any location. It is essential, however, to choose a program that aligns with your schedule, learning needs, and priorities. There are several online MBA formats to consider.
Not all data is created equal. Poor data quality can cause business leaders to make faulty decisions and miscalculate risk. Data governance practices can help companies avoid these issues and maintain data quality control.
In recent years, studies have shown that businesses that embrace diversity, in gender as well as many other areas, have a higher likelihood of outperforming their competitors. Women need to be ready to take the reins and help lead these companies toward success in a more equitable and prosperous future.
Best Practices for Email Marketing Campaigns
Despite the growing presence of social media platforms, email remains a top marketing tool.
With access to the right data, marketers can evaluate how current strategies are performing and develop new approaches, such as personalized marketing campaigns, to help them engage with more potential customers.
Unlock social media marketing success with key elements: engaging content, influencers, and performance measurement for business growth.