SCU Leavey Blog
Unlock social media marketing success with key elements: engaging content, influencers, and performance measurement for business growth.
Success is not a solo endeavor. As a graduate student pursuing an MBA, you have already experienced notable success. In working toward more, you’re not alone.
Financial analysis drives sound business decision-making for governments, companies, and investors when considering plans and budgets for current and future projects.
Finance and analytics professionals use data, powerful software, and other tools to help clients and businesses manage their money. Their insights allow individuals and organizations to make strategic business and investment decisions and optimize financial performance.
Albert Einstein is often credited with defining insanity as "doing the same thing over and over again and expecting different results." In business, the repetition of old and ineffective methods can prove costly.
Data analytics is the science by which experts analyze massive amounts of raw data in order to make conclusions about information. It has exploded in popularity as businesses seek new ways to understand their clients and optimize performance.
Marketing is more than brainstorming the next advertising idea—it’s the process of communicating key brand messages and delivering value. To succeed in this dynamic field, professionals need a diverse skill set and up-to-date knowledge of consumer behavior, persuasive techniques, and professional technology.
Despite the rise of remote work and widespread internet connectivity that should make location irrelevant, cutting-edge startups—and the people who want to work for them—continue to flock to Silicon Valley.
A business with poor financial risk management can quickly go downhill–not only in the form of financial instability but also damaged reputation among employees, customers, and potential business partners.
Strategic decision-making is crucial for any organization seeking a competitive edge, and data is the driving force behind strategy. The demand for skilled professionals who can harness the power of data and transform it into actionable insights has never been greater.
A business with a fact-based decision-making process is in a strong position to anticipate the future and use the insights gained from data analysis to stay ahead of the competition.
Picture this: You’re browsing a retailer’s website, and a small box pops up in the corner of your screen, asking, “How can I help?” You type a question about a product into the text box and the program promptly generates an answer. If this scenario sounds familiar, you’ve likely interacted with chatbots before.
Recent technological advances are reshaping how humans interact with machines. One of the most popular and revolutionary inventions is ChatGPT, an artificial intelligence (AI) tool developed by the OpenAI laboratory.
Businesses navigate an increasingly complex and continually evolving risk landscape. Geopolitical conflicts, cyberattacks, inflation, natural disasters, pandemics, and other threats can significantly affect the global economy and individual organizations.
Business is a vast discipline that covers many subjects, from accounting to communications, economics, ethics, project management, and beyond. Master of Business Administration (MBA) students often focus on a particular area by pursuing a concentration or specialization.
The emergence of artificial intelligence tools, predictive technology, and other recent innovations has fed growing concerns about ethics in marketing.
The term ‘corporate restructuring’ generates spine-tingling thoughts of mass layoffs and financial collapses.
Financial technology, or fintech, has revolutionized the way individuals and businesses manage money by improving and automating financial services and processes.
Discover how an SCU Online MBA can boost your earning potential and stay ahead of inflation. Invest in your future and learn more today.