Online Master’s in Marketing

The Leavey School of Business is proud to offer a new Online Master of Science (MS) in Marketing, a degree program designed to accommodate and anticipate ongoing innovative change in the 21st-century marketing environment. This novel marketing master’s degree, which can be completed in as little as one year, can put you on the fast track toward a leadership role in the agile and dynamic marketing organizations that define the field today.

Online MS in Marketing at SCU: Program Overview
Online MS in Marketing at SCU: Program Overview
Online MS in Marketing at SCU: Program Overview

Online MS in Marketing Program Details

  • 36 units
  • 15 courses
  • Four 10-week quarters
  • Complete in as little as one year
  • One on-campus* residency weekend
  • Two annual starts, fall and spring
  • Part-time and full-time enrollment options

A Master’s Degree for Marketing Innovators

This online marketing master's degree program has been designed in the heart of Silicon Valley to help you grow into a visionary leader conversant in the burgeoning field of marketing technology, or “MarTech.” MarTech describes the applications, interfaces, and tracking technologies that leading-edge marketing organizations use to operate with agility and solve the impossible-seeming marketing problems that arise in the contemporary digital world. Coursework for the Online MS in Marketing emphasizes all aspects of MarTech, from analytics and customer behavior tracking to social media integration and digital content strategy.

Powerful digital marketing tools demand responsible leaders who will use them ethically, with respect for consumer protection and privacy. With help from Santa Clara University's Markkula Center for Applied Ethics, we develop thought-provoking discussions of data collection, customer privacy, and other hot-button marketing issues with global impact today. Students will graduate from the Online Master's in Marketing instilled with the values and perspective necessary to lead the right way in Silicon Valley and beyond.

Leadership Strategies for Today and Tomorrow

Effective marketing leadership entails more than technical fluency, even in the current digital age. The Online MS in Marketing is designed to be your conduit to increasingly powerful marketing management roles, and it will prepare you to effectively navigate the key relationships and face the strategic challenges that define the field. You will master content strategy, brand management, interactions with various stakeholders, and more, and position yourself to lead decisively today and into the future.

Faculty

The faculty for the Online MS in Marketing is comprised of skilled and seasoned business professionals, many of whom teach in our Online MBA program. Their expertise in both proven professional development strategies and leading-edge marketing technologies makes them ideal educators, mentors, contacts, and references for the contemporary marketing professional.

Meet the Faculty

Featured Articles

19 Nov
The Online MBA program at Santa Clara University’s Leavey School of Business has earned the No. 3 ranking in the Poets&Quants Best Online MBA Programs of 2022—a notable rise from the No. 10 spot last year.
22 Oct
Learn how marketing MBAs differ from marketing master’s degrees and why an online marketing MBA could be the best choice for you—and your career goals.
14 Sep
According to the Graduate Management Admissions Council, MBA graduates earn 75% more on average than employees with just a bachelor's degree, a difference that can result in a $3 million dollar gap in lifetime earnings!
10 Aug
Applying to a top-ranked online MBA program is a multi-step process. In order to streamline this process, prospective students can use an application checklist, a document that lists all of the required materials a school needs students to submit in order to complete their applications.
04 Aug
Online MBAs are on the rise and are no longer considered niche degrees. According to data trends, more universities—including well-known brick and mortar institutions—are offering online MBAs. In 2020, 25% of all MBAs started in an online format.
25 Jun
It should be no surprise that earning an MBA can have an extremely positive impact on your career. Surveys conducted in 2021 indicate that MBA holders are rewarded with a return on their investment with salaries that are on average $35,000 higher than those of their coworkers without the degree.
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