Online Master’s in Marketing

For the modern marketer, there’s no shortage of new tools, tactics, and platforms to learn.

Stay one step ahead with an Online Master of Science (MS) in Marketing designed for ongoing change in the 21st century. Shaped by global marketing powerhouses in Silicon Valley, this novel master’s degree will arm you with the latest skills in digital marketing, marketing analytics, MarTech, and more in as little as one year. With a full suite of tools at your disposal, as well as the industry experts who will train you in them, you’ll be ready for the next level in your career.

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Program Details

  • Complete in as little as one year
  • 36 units
  • 15 courses
  • Four 10-week quarters
  • One on-campus* residency weekend
  • Two annual starts, fall and spring
  • Part-time and full-time enrollment options
  • Admissions requirements
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Your Journey Starts Here

Considering an Online Master of Science (MS) in Marketing to take your career to the next level? Complete the form to get a program brochure for the Leavey School of Business’ Online MSM.

Get valuable insights into the online experience, learn more about the school of business, and see where this degree can take you.

Get Program Brochure

Cut Through the Noise
with a Future-Focused Degree
Woman putting sticky notes on a glass wall
Woman putting sticky notes on a glass wall
Cut Through the Noise
with a Future-Focused Degree

For the modern marketer, there’s no shortage of new tools, tactics, and platforms to learn.

Stay one step ahead with an Online Master of Science (MS) in Marketing designed for ongoing change in the 21st-century. Shaped by global marketing powerhouses in Silicon Valley, this novel master’s degree will arm you with the latest skills in digital marketing, marketing analytics, MarTech, and more in as little as one year. With a full suite of tools at your disposal, as well as the industry experts who will train you in them, you’ll be ready for the next level in your career.

Growth. Influence. Security.

Earn meaningful ROI on your educational investment.

Today’s industry is heavily informed, and influenced, by a variety of data—not guesses. That’s why the SCU Leavey Online MSM was created to help you master the software and strategies that will make your brand resonate. From consumer and marketing research
to online marketing channels and performance
metrics, you’ll have the data and reasoning to drive bold initiatives for your organization.

In the Online MS in Marketing program, you’ll expand your knowledge in:

  • Digital marketing strategies (e.g., search engine optimization, digital ads, and social media marketing)
  • MarTech (Salesforce, Google Analytics, Marketo, etc.)
  • Marketing analytics
  • Consumer behavior & psychology
  • Integrated marketing communications
  • Brand management
  • E-commerce
  • Market research

View the Curriculum

Leadership Strategies for Today and Tomorrow

Effective marketing leadership entails more than technical fluency, even in the current digital age. The Online MS in Marketing will be your gateway to increasingly powerful management roles, and it will prepare you to effectively navigate the key relationships and face the strategic challenges that define the field. You will master
marketing communications, brand management, interactions with various stakeholders and more, and position yourself to lead decisively today and into the future.

Shape Your Ethical Impact

As exciting as MarTech is, these powerful digital marketing tools (and the people they target) come with their own set of challenges. Consumer protection and privacy is top of mind for marketers—especially in California—so SCU is committed to shaping responsible leaders who will use these tools ethically.We conduct thought-provoking discussions on data collection, customer privacy, and other hot-button issues to build a more conscientious workforce. With this perspective, students will graduate from the Online
MS in Marketing program with the values and perspective necessary to lead with integrity in Silicon Valley and beyond.

Dale Taylor, Online MS in Marketing '22
From Our Students
The Santa Clara network offers me the opportunity to see what’s possible—not just within MarTech, but also in various industries here in Silicon Valley.
Dale T.
MSM ’20

Make Your Next Move in Marketing

Earn 16% more weekly

than those with a bachelor’s degree1

$133,380 median salary

for advertising, promotions, and marketing managers2

Ready to make a full-time jump to a marketing firm? Or do you want to become a marketing manager and ensure that you’re qualified for the job? The array of skills you develop in the Online MSM program can prepare you to take on more responsibility at your current company, move into a new role, and seek higher compensation.

With this degree, you can land positions like:

  • Marketing Manager
  • Account Director
  • Director of Digital Marketing
  • Vice President of Operations
  • Chief Marketing Officer

Preview the MS in Marketing Program

Video Transcript

Dale Taylor: I chose the masters in marketing online program over other programs, because I knew that it was going to specifically focus on three major areas of interest. One of them is data analytics. The second one is marketing technology and also the business ethics.

As I am making the shift from informational technology more to nonprofit, I'm starting to realize the importance of marketing and how understanding not only the fundamentals of marketing, but also the nuances of marketing within specific organizations is key. MarTech, short for marketing technology, and it really takes a look at the latest and greatest industry tools that are within Silicon Valley and within innovation. So it combines social media platforms, as well as other technologies that allow the marketer to actually interact with the customer, both virtually and through traditional marketing channels.

Faculty in the program and the impact that they do have on me, I love the fact they don't just have the academic acumen, but also the practitioner pragmatic understanding of how what they're teaching actually applies in the business world specifically here within Silicon Valley.

The thing that excites me about this cohort and specifically the students that I'm taking this journey with is just the diversity that they bring to the table. We have people who have been within corporations for countless years and have loads of marketing experience. We have family members, parents, stay-at-home moms, et cetera, as well as those who just recently graduated from Santa Clara and are ready for round two. I love that diversity and I think that will really help us as we move forward with these projects, being able to see certain problems as opportunities and possibilities through various lenses.

The Santa Clara network professionally offers me the opportunity to see what's possible, not just within MarTech, but also within various industries located here in Silicon Valley. It opens up doors for me to build connections and relationships that help professionally, but also allow me to see what's possible and to experiment with other different avenues that I myself might not initially see.

Apply Coursework to Your Work

A truly seamless online learning experience is one in which your coursework and lectures are just a browser tab away from the real-world materials you’re learning to use. Throughout the program, you’ll find extensive overlap in your day-to-day marketing work for immediate application.

Online Master’s in Marketing Admissions Deadlines

Jan
31
Preferred Deadline
January 31
Spring 2024 Term
Feb
25
Priority Deadline
Febraury 25
Spring 2024 Term
Mar
15
Application Deadline
March 15
Spring 2024 Term
Apr
2
Next Start
April 2
Spring 2024 Term

Add to Your Marketing Expertise

Through the selection of nine electives courses, students can tailor their marketing degree program to the specialized knowledge they want to gain. You can choose from an assortment of 15 course topics that include:

  • Product Innovation
  • Programmatic & Digital Advertising
  • Fundamentals of B2B Account-Based Marketing
  • MarTech Integrations and Challenges
  • Channel & Social Media
  • E-Commerce

View the Full Curriculum

From the Boardroom to the Classroom

SCU Marketing Industry Advisors

The Online MS in Marketing is a bold collaboration between Santa Clara University’s seasoned business educators and some of the most innovative marketing minds in Silicon Valley. With experience at renowned companies like Google, PWC, and Intuit, these 10 industry leaders have lent their talent, expertise, and vision to construct our MarTech-forward curriculum, ensuring it prepares marketing professionals to thrive today and in years to come.

Aaron Shaket
Aaron Shaket
Vice President Operations: Marketing & Sales, Intuit
Alex Cwirko-Godycki
Alex Cwirko-Godycki
Head of Digital Acceleration, Aon
Avinash Kaushik
Avinash Kaushik
Digital Marketing Evangelist, Google
Enzo Signore
Enzo Signore
Chief Marketing Officer, Quanergy
Isabelle Guis
Isabelle Guis
Chief Marketing Officer, CommVault
Holly Rollo
Holly Rollo
Chief Marketing Officer, RSA Security
Mark Weiner
Mark Weiner
Chief Marketing Officer, Balbix
Tom Quan
Tom Quan
Senior Director, TSMC
Sriram Sundararajan
Sriram Sundararajan
Strategy & Operations Director, PWC
Helen Wang
Helen Wang
Chief Executive Officer & Founder, W Consulting Group
Questions? Let's Connect.