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The Leavey School of Business is proud to offer a new Online Master of Science (MS) in Marketing, a degree program designed to accommodate and anticipate ongoing innovative change in the 21st-century marketing environment. This novel marketing master’s degree, which can be completed in as little as one year, can put you on the fast track toward a leadership role in the agile and dynamic marketing organizations that define the field today.
This online marketing master's degree program has been designed in the heart of Silicon Valley to help you grow into a visionary leader conversant in the burgeoning field of marketing technology, or “MarTech.” MarTech describes the applications, interfaces, and tracking technologies that leading-edge marketing organizations use to operate with agility and solve the impossible-seeming marketing problems that arise in the contemporary digital world. Coursework for the Online MS in Marketing emphasizes all aspects of MarTech, from analytics and customer behavior tracking to social media integration and digital content strategy.
Powerful digital marketing tools demand responsible leaders who will use them ethically, with respect for consumer protection and privacy. With help from Santa Clara University's Markkula Center for Applied Ethics, we develop thought-provoking discussions of data collection, customer privacy, and other hot-button marketing issues with global impact today. Students will graduate from the Online Master's in Marketing instilled with the values and perspective necessary to lead the right way in Silicon Valley and beyond.
Effective marketing leadership entails more than technical fluency, even in the current digital age. The Online MS in Marketing is designed to be your conduit to increasingly powerful marketing management roles, and it will prepare you to effectively navigate the key relationships and face the strategic challenges that define the field. You will master content strategy, brand management, interactions with various stakeholders, and more, and position yourself to lead decisively today and into the future.
It’s common knowledge by now that in March 2020, online programs and courses rapidly evolved from a growing subset of the higher education landscape to an absolute necessity. The Leavey School of Business at Santa Clara University was not caught off guard by this sudden shift. Rather, we had spent...Read More
Everyone’s MBA journey is different, and there is no one ideal timeline that makes sense for everyone who is interested in pursuing this career-defining degree. But whenever the inspiration strikes you, no matter what your life and career circumstances are at that moment, it’s important to take a...Read More
While an MBA may seem like a one-size-fits-all degree, there are actually a significant number of different MBA formats that provide unique experiences for ambitious prospective business students. If you’re considering pursuing a graduate business degree to give yourself a leg up on your career jo...Read More
If you’ve been exploring your options for a graduate business education, you might find yourself wondering exactly what the difference between an MBA and an executive MBA is. Many business schools offer both of these programs, and each has specific audiences, attributes, and eventual payoffs.Re...Read More
If you’re searching for the perfect MBA program, it can be easy to get overwhelmed by the amount of information out there. From rankings to employment data to salary information, MBA statistics abound, and it can be a challenge to sift through the bulk of it to find what really matters to you.T...Read More