SCU-Marketing-ProgramPage-Desktop.jpg
SCU-Marketing-ProgramPage-Desktop.jpg
Drive Marketing Innovation
Become a Forward-Thinking Marketing Visionary
Loading...
GET DETAILS
Looking for specific information?
Choose your program of interest.
Provide contact information. An Admissions Advisor will reach out to you with details on our program.
By clicking “Submit,” I agree to provide the contact information listed above for the purpose of receiving communications regarding educational programs and opportunities.
Thank you for your submission!
Oops, something went wrong.

Online Master’s in Marketing

The Leavey School of Business is proud to offer a new Online Master of Science (MS) in Marketing, a degree program designed to accommodate and anticipate ongoing innovative change in the 21st-century marketing environment. This novel marketing master’s degree, which can be completed in as little as one year, can put you on the fast track toward a leadership role in the agile and dynamic marketing organizations that define the field today.

Online MS in Marketing at SCU: Program Overview
Online MS in Marketing at SCU: Program Overview
Online MS in Marketing at SCU: Program Overview

Online MS in Marketing Program Details

  • 36 units
  • 15 courses
  • Four 10-week quarters
  • Complete in as little as one year
  • One on-campus* residency weekend
  • Two annual starts, fall and spring
  • Part-time and full-time enrollment options

Application Deadlines

  • Fall Priority Application Deadline: August 1, 2021
  • Fall Final Application Deadline: September 5, 2021
  • Fall Term Start: September 20, 2021

A Master’s Degree for Marketing Innovators

This online marketing master's degree program has been designed in the heart of Silicon Valley to help you grow into a visionary leader conversant in the burgeoning field of marketing technology, or “MarTech.” MarTech describes the applications, interfaces, and tracking technologies that leading-edge marketing organizations use to operate with agility and solve the impossible-seeming marketing problems that arise in the contemporary digital world. Coursework for the Online MS in Marketing emphasizes all aspects of MarTech, from analytics and customer behavior tracking to social media integration and digital content strategy.

Powerful digital marketing tools demand responsible leaders who will use them ethically, with respect for consumer protection and privacy. With help from Santa Clara University's Markkula Center for Applied Ethics, we develop thought-provoking discussions of data collection, customer privacy, and other hot-button marketing issues with global impact today. Students will graduate from the Online Master's in Marketing instilled with the values and perspective necessary to lead the right way in Silicon Valley and beyond.

Leadership Strategies for Today and Tomorrow

Effective marketing leadership entails more than technical fluency, even in the current digital age. The Online MS in Marketing is designed to be your conduit to increasingly powerful marketing management roles, and it will prepare you to effectively navigate the key relationships and face the strategic challenges that define the field. You will master content strategy, brand management, interactions with various stakeholders, and more, and position yourself to lead decisively today and into the future.

Faculty

The faculty for the Online MS in Marketing is comprised of skilled and seasoned business professionals, many of whom teach in our Online MBA program. Their expertise in both proven professional development strategies and leading-edge marketing technologies makes them ideal educators, mentors, contacts, and references for the contemporary marketing professional.

Meet the Faculty

Board of Advisors

The Online MS in Marketing program is the product of a bold collaboration between Santa Clara University's seasoned business educators and some of the most innovative marketing minds in Silicon Valley. The Board of Advisors is comprised of six industry leaders who have lent their talent, expertise, and vision to the construction of our MarTech-forward curriculum, ensuring it prepares forward-thinking professionals to thrive today and in years to come.

Meet the Board of Advisors

Online Master’s in Marketing Residency Weekend

The Online MS in Marketing begins with a three-day, on-campus residency weekend. This weekend will constitute the program’s first course, the two-unit “Marketing Trends and Technology,” in which online marketing master’s students will review core concepts in marketing leadership, including investment measurements, ROI/IRR, the use of dashboards for data tracking, and strategies for interfacing with CFOs. While some preparatory reading is required for this introductory course, no written work need be completed prior to traveling to campus. This residency is also a valuable networking opportunity for online marketing master’s students, the chance to meet face to face with their program peers and faculty members.

Explore the Curriculum

Featured Articles

More Than Just Zoom: How Online Classes Work at SCU

01 Dec
It’s common knowledge by now that in March 2020, online programs and courses rapidly evolved from a growing subset of the higher education landscape to an absolute necessity. The Leavey School of Business at Santa Clara University was not caught off guard by this sudden shift. Rather....

Planning Your MBA Application Timeline

28 Sep
Everyone’s MBA journey is different, and there is no one ideal timeline that makes sense for everyone who is interested in pursuing this career-defining degree. But whenever the inspiration strikes you, no matter what your life and career circumstances are at that moment, it’s important to take a...

Understanding the Different MBA Formats

21 Aug
While an MBA may seem like a one-size-fits-all degree, there are actually a significant number of different MBA formats that provide unique experiences for ambitious prospective business students. If you’re considering pursuing a graduate business degree to give yourself a leg up on your career jo...

What's the Difference Between an MBA and an Executive MBA?

20 Jul
If you’ve been exploring your options for a graduate business education, you might find yourself wondering exactly what the difference between an MBA and an executive MBA is. Many business schools offer both of these programs, and each has specific audiences, attributes, and eventual pa...

By the Numbers: 10 MBA Statistics

09 Apr
If you’re searching for the perfect MBA program, it can be easy to get overwhelmed by the amount of information out there. From rankings to employment data to salary information, MBA statistics abound, and it can be a challenge to sift through the bulk of it to find what really matters to you. Too help us...
Questions? Let's Connect.