Online Master’s in Marketing
For the modern marketer, there’s no shortage of new tools, tactics, and platforms to learn.
Stay one step ahead with an Online Master of Science (MS) in Marketing designed for ongoing change in the 21st century. Shaped by global marketing powerhouses in Silicon Valley, this novel master’s degree will arm you with the latest skills in digital marketing, marketing analytics, MarTech, and more in as little as one year. With a full suite of tools at your disposal, as well as the industry experts who will train you in them, you’ll be ready for the next level in your career.
By clicking "Get Program Brochure" and submitting this form, I agree to receive text messages, emails and other communication regarding educational programs and opportunities, and to be contacted by Santa Clara University and Everspring, its authorized representative. Message and data rates may apply. Message frequency varies. Reply HELP for help and STOP to cancel. View our privacy policy and disclosures.
Program Details
- Complete in as little as one year
- 36 units
- 15 courses
- Four 10-week quarters
- One on-campus* residency weekend
- Two annual starts, fall and spring
- Part-time and full-time enrollment options
- Admissions requirements
Your Journey Starts Here
Considering an Online Master of Science (MS) in Marketing to take your career to the next level? Complete the form to get a program brochure for the Leavey School of Business’ Online MSM.
Get valuable insights into the online experience, learn more about the school of business, and see where this degree can take you.
For the modern marketer, there’s no shortage of new tools, tactics, and platforms to learn.
Stay one step ahead with an Online Master of Science (MS) in Marketing designed for ongoing change in the 21st-century. Shaped by global marketing powerhouses in Silicon Valley, this novel master’s degree will arm you with the latest skills in digital marketing, marketing analytics, MarTech, and more in as little as one year. With a full suite of tools at your disposal, as well as the industry experts who will train you in them, you’ll be ready for the next level in your career.
Growth. Influence. Security.
Today’s industry is heavily informed, and influenced, by a variety of data—not guesses. That’s why the SCU Leavey Online MSM was created to help you master the software and strategies that will make your brand resonate. From consumer and marketing research
to online marketing channels and performance
metrics, you’ll have the data and reasoning to drive bold initiatives for your organization.
In the Online MS in Marketing program, you’ll expand your knowledge in:
- Digital marketing strategies (e.g., search engine optimization, digital ads, and social media marketing)
- MarTech (Salesforce, Google Analytics, Marketo, etc.)
- Marketing analytics
- Consumer behavior & psychology
- Integrated marketing communications
- Brand management
- E-commerce
- Market research
Leadership Strategies for Today and Tomorrow
Effective marketing leadership entails more than technical fluency, even in the current digital age. The Online MS in Marketing will be your gateway to increasingly powerful management roles, and it will prepare you to effectively navigate the key relationships and face the strategic challenges that define the field. You will master
marketing communications, brand management, interactions with various stakeholders, and more, and position yourself to lead decisively today and into the future.
Shape Your Ethical Impact
As exciting as MarTech is, these powerful digital marketing tools (and the people they target) come with their own set of challenges. Consumer protection and privacy is top of mind for marketers—especially in California—so SCU is committed to shaping responsible leaders who will use these tools ethically.We conduct thought-provoking discussions on data collection, customer privacy, and other hot-button issues to build a more conscientious workforce. With this perspective, students will graduate from the Online MS in Marketing program with the values and perspective necessary to lead with integrity in Silicon Valley and beyond.
Make Your Next Move in Marketing
Earn 16% more
than those with a bachelor’s degree1
$133,380
median salary for advertising, promotions, and marketing managers2
Ready to make a full-time jump to a marketing firm? Or do you want to become a marketing manager and ensure that you’re qualified for the job? The array of skills you develop in the Online MSM program can prepare you to take on more responsibility at your current company, move into a new role, and seek higher compensation.
With this degree, you can land positions like:
- Marketing Manager
- Account Director
- Director of Digital Marketing
- Vice President of Operations
- Chief Marketing Officer
Preview the MS in Marketing Program
Video Transcript
As I am making the shift from informational technology more to nonprofit, I'm starting to realize the importance of marketing and how understanding not only the fundamentals of marketing, but also the nuances of marketing within specific organizations is key. MarTech, short for marketing technology, and it really takes a look at the latest and greatest industry tools that are within Silicon Valley and within innovation. So it combines social media platforms, as well as other technologies that allow the marketer to actually interact with the customer, both virtually and through traditional marketing channels.
Faculty in the program and the impact that they do have on me, I love the fact they don't just have the academic acumen, but also the practitioner pragmatic understanding of how what they're teaching actually applies in the business world specifically here within Silicon Valley.
The thing that excites me about this cohort and specifically the students that I'm taking this journey with is just the diversity that they bring to the table. We have people who have been within corporations for countless years and have loads of marketing experience. We have family members, parents, stay-at-home moms, et cetera, as well as those who just recently graduated from Santa Clara and are ready for round two. I love that diversity and I think that will really help us as we move forward with these projects, being able to see certain problems as opportunities and possibilities through various lenses.
The Santa Clara network professionally offers me the opportunity to see what's possible, not just within MarTech, but also within various industries located here in Silicon Valley. It opens up doors for me to build connections and relationships that help professionally, but also allow me to see what's possible and to experiment with other different avenues that I myself might not initially see.
Apply Coursework to Your Work
A truly seamless online learning experience is one in which your coursework and lectures are just a browser tab away from the real-world materials you’re learning to use. Throughout the program, you’ll find extensive overlap in your day-to-day marketing work for immediate application.
Course Highlight: Marketing is Everything
Focusing on decisions faced by managers concerning market segmentation, targeting, and positioning, this course covers concepts such as:
- New product development
- Pricing strategies
- Distribution channels
- Customer relationships
- Performance metrics
Students apply these key concepts and frameworks to cases and to formulating a comprehensive marketing plan centered on sustainable profitability and capabilities. Cases cover various environments and industries, especially those of concern to Silicon Valley firms.
"I now have the skills to analyze businesses, assess any new opportunities, and identify areas of the business that need improvement. These skills will help me tremendously throughout my career."
Online Master’s in Marketing Admissions Deadlines
Add to Your Marketing Expertise
Through the selection of nine electives courses, students can tailor their marketing degree program to the specialized knowledge they want to gain. You can choose from an assortment of 15 course topics that include:
- Product Innovation
- Programmatic & Digital Advertising
- Fundamentals of B2B Account-Based Marketing
- MarTech Integrations and Challenges
- Channel & Social Media
- E-Commerce
Costs & Fees for the Online MSM Program
Tuition for the Online MS in Marketing degree is currently calculated at a per unit rate of $1,233. This rate is subject to change annually.
| Online MSM Tuition | 2024-2025 Academic Year |
| Cost per Unit of Credit | $1,233 (36 units) |
| Total Tuition | $44,388 |
| Application Fee* | $100 |
*The application fee will be waived permanently for SCU students and alumni who apply in the SCU Alumni Pathway, as well as veterans and active-duty military!
Merit-based scholarships are available for the Online Master’s in Marketing. Please reach out to your admissions outreach advisor for more information.
The online marketing master’s program begins with a three-day, on-campus residency weekend. This weekend will constitute the program’s first course, the two-unit “Marketing Trends and Technology,” in which online marketing master’s students will review core concepts in marketing leadership, including investment measurements, ROI/IRR, the use of dashboards for data tracking, and strategies for interfacing with CFOs. While some preparatory reading is required for this introductory course, you won't need to complete any written work before traveling to campus. This residency is also a valuable networking opportunity for online marketing master’s students, the chance to meet face to face with their program peers and faculty members.
From the Boardroom to the Classroom
SCU Marketing Industry Advisors
The Online MS in Marketing is a bold collaboration between Santa Clara University’s seasoned business educators and some of the most innovative marketing minds in Silicon Valley. With experience at renowned companies like Google, PWC, and Intuit, these 10 industry leaders have lent their talent, expertise, and vision to construct our MarTech-forward curriculum, ensuring it prepares marketing professionals to thrive today and in years to come.
Vice President Operations: Marketing & Sales, Intuit
Head of Digital Acceleration, Aon
Digital Marketing Evangelist, Google
Chief Marketing Officer, Quanergy
Chief Marketing Officer, CommVault
Chief Marketing Officer, RSA Security
Chief Marketing Officer, Balbix
Senior Director, TSMC
Strategy & Operations Director, PWC
Chief Executive Officer & Founder, W Consulting Group
- Retrieved on May 25, 2023 from bls.gov/careeroutlook/2023/data-on-display/education-pays.htm
- Retrieved on March 10, 2022 from bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm